B.C. farmer wins leadership award

Feb 19, 2021

Carmen Wakeling received the BC Agriculture Council’s Award for Excellence in Agriculture

By Diego Flammini
Staff Writer
Farms.com

A farmer from Courtney, B.C., recently received a prestigious industry honour.

Carmen Wakeling, co-owner and CEO of Eatmore Sprouts & Greens won the BC Agriculture Council’s Award for Excellence in Agriculture. She co-owns the business with her husband, Glenn.

The organization presents the award to “a farmer that successfully advances leadership in agriculture and/or the future of agriculture in BC…,” the council’s website says.

Winning the award came as a complete surprise, Wakeling said.

“I didn’t even know I was nominated,” she told Farms.com. “And because of the pandemic I had to do a video, so I had to ask (the ag council) for the nomination form so I knew what was going on.”

Wakeling is a past president of the Certified Organic Associations of British Columbia, who nominated her for the award.

She sits on multiple boards in leadership positions including as president of the International Sprout Growers Association and the vice president of the Small Scale Food Processors Association.

Being a leader means showing qualities one expects to see from the people they lead, she said.

“If you’re not prepared to do something yourself then don’t expect others to do it either,” she said.

Other qualities of good leader include the ability to engage people but also have difficult conversations when necessary, Wakeling said.

Being a good leader also means being able to mentor the next generations of industry leaders.

That takes a certain set of skills as well, Wakeling said.

“It’s so important that we listen more than we talk and that we do everything we can to encourage the next generation to step up, build confidence and take ownership of what they’re doing,” she said.

When asked about leadership resources to share with young people interested in taking on leadership roles, Wakeling pointed to life experience.

Learning through failure can be hard yet rewarding, she said.

“I’m 53 and I found that finding the little glimmer of light in a difficult situation really helped,” she said. “But if you can find what you need to know at that moment in time, you’ve got that knowledge that you can use and pass onto other people.”

Carmen Wakeling's award reception starts at the 1:13:00 mark of the video.

Video: The Investment Opportunities of Industrial Hemp

The fledgling U.S. hemp industry is decades behind countries like Canada, France and China, but according to impact investor and this week’s podcast guest, Pierre Berard, it could flourish into a $2.2 billion industry by 2030 and create thousands of jobs.

To reach its potential, what the hemp industry needs most right now, Berard said, is capital investment.

Last month, Berard published a report titled “Seeing the U.S. Industrial Hemp Opportunity — A Pioneering Venture for Investors and Corporations Driven by Environmental, Social and Financial Concerns” in which he lays out the case for investment.

It’s as if Berard, with this report, is waving a giant flag, trying to attract the eyes of investors, saying, “Look over here. Look at all this opportunity.”

Berard likens the burgeoning American hemp industry to a developing country.

“There is no capital. People don’t want to finance. This is too risky. And I was like, OK, this sounds like something for me,” he said.

As an impact investor who manages funds specializing in agro-processing companies, Berard now has his sights set on the U.S. hemp industry, which he believes has great economic value as well as social and environmental benefits.

He spent many years developing investment in the agriculture infrastructure of developing countries in Latin America and Africa, and said the hemp industry feels similar.

“It is very nascent and it is a very fragmented sector. You have pioneers and trailblazers inventing or reinventing the field after 80 years of prohibition,” he said. “So I feel very familiar with this context.”

On this week’s hemp podcast, Berard talks about the report and the opportunities available to investors in the feed, fiber and food sectors of the hemp industry.

Building an industry around an agricultural commodity takes time, he said. According to the report, “The soybean industry took about 50 years to become firmly established, from the first USDA imports in 1898 to the U.S. being the top worldwide producer in the 1950s.”

Berard has a plan to accelerate the growth of the hemp industry and sees a four-pillar approach to attract investment.

First, he said, the foundation of the industry is the relationship between farmers and processors at the local level.

Second, he said the industry needs what he calls a “federating body” that will represent it, foster markets and innovations, and reduce risk for its members and investors.

The third pillar is “collaboration with corporations that aim to secure or diversify their supply chains with sustainable products and enhance their ESG credentials. This will be key to funding the industry and creating markets,” he said.

The fourth pillar is investment. Lots of it. Over $1.6 billion over seven years. This money will come from government, corporations, individual investors, and philanthropic donors.

The 75-page report goes into detail about the hemp industry, its environmental and social impact, and the opportunities available to investors.

Read the report here: Seeing the U.S. Industrial Hemp Opportunity

Also on this episode, we check in with hemp and bison farmer Herb Grove from Brush Mountain Bison in Centre County, PA, where he grew 50 acres of hemp grain. We’ll hear about harvest and dry down and crushing the seed for oil and cake.