Chevrolet Truck Commercial Aims to Rival Ram

Jul 02, 2013

Chevrolet Truck Commercial Aims to Rival Ram

Chevrolet Silverado launched a major advertising campaign this week for its 2014 Silverado pickup truck.

The commercial pays tribute to the American man and includes number images of farmers and ranchers. The ad features Silverado’s new anthem, a song called “Strong” by Grammy award-nominated artist Will Hoge. The American campaign will be aired nationwide during Major League Baseball’s Chevrolet Home Run Derby and All-Star Game on July 15 and 16.

The truck commercial comes several months after Ram Truck’s popular ‘So God Made a Farmer’ ad that went viral following an airing during the Super Bowl. The commercial paid tribute to America’s farmers and ranchers using stilled images accompanied by the voice of the late Paul Harvey. The impactful ad garnered unprecedented praise from the agriculture community and the general public.

Chevy has created memorable truck commercials in the past, including Bob Seger’s “Like a Rock” song featuring Chevy pickups driving across rocky terrain. The song and slogan like a rock was used in Chevy’s truck commercials for more than ten years, making it one of the longest-running commercials in history.

Click here to watch the commercial.

Video: Jim Smalley: The Voice That Defined Saskatchewan Agriculture Journalism | CKRM 100th Anniversary

Our next 620 CKRM Icon is Jim Smalley. Jim reflects on his remarkable career, from his early days in Ontario and his first steps into news, to his move west and his lasting impact on Saskatchewan’s airwaves.

After joining CKRM in 1982, Jim spent more than four decades as one of the province’s most trusted and recognizable voices. Jim defined agricultural journalism — not just in Saskatchewan, but across Canada. His commitment to telling the stories of farmers, rural communities, and the people behind the headlines set the standard. Now retired from the newsroom that proudly bears his name, Jim shares memorable stories from his time on air. A broadcaster, a storyteller, and a true voice of Saskatchewan — Jim Smalley’s legacy continues to resonate at CKRM and beyond.