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Chevrolet Truck Commercial Aims to Rival Ram

Chevrolet Truck Commercial Aims to Rival Ram

By Amanda Brodhagen,

Chevrolet Silverado launched a major advertising campaign this week for its 2014 Silverado pickup truck.

The commercial pays tribute to the American man and includes number images of farmers and ranchers. The ad features Silverado’s new anthem, a song called “Strong” by Grammy award-nominated artist Will Hoge. The American campaign will be aired nationwide during Major League Baseball’s Chevrolet Home Run Derby and All-Star Game on July 15 and 16.

The truck commercial comes several months after Ram Truck’s popular ‘So God Made a Farmer’ ad that went viral following an airing during the Super Bowl. The commercial paid tribute to America’s farmers and ranchers using stilled images accompanied by the voice of the late Paul Harvey. The impactful ad garnered unprecedented praise from the agriculture community and the general public.

Chevy has created memorable truck commercials in the past, including Bob Seger’s “Like a Rock” song featuring Chevy pickups driving across rocky terrain. The song and slogan like a rock was used in Chevy’s truck commercials for more than ten years, making it one of the longest-running commercials in history.  

Click here to watch the commercial.

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Follow the Potato Farmer

Video: Follow the Potato Farmer

We are taking students out to southern Manitoba to Hespler Farms! Farmer Wayne will teach students how he plants and cares for his potato crop and why potatoes are such a unique crop to grow. Teachers, check out your AITC Dashboard for Math'd Potatoes, a potato-themed classroom resource to pair with this tour video. Thank you to Peak of the Market and Penner Farm Services for making this event possible.


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