Farm & Food Care Announces Its AGM

Mar 20, 2013

Keynote Speaker to Address How Farmers Can Share Their Story More Effectively

Farmers everywhere are being encouraged to share their story on social media – but are they effective?

Farm & Food Care, an Ontario based organization that seeks to build awareness and a greater appreciation for farming and food, will be tackling some consumer perception questions at its Annual General Meeting set for April 3rd, 2013.

The organization announced that its keynote speaker (Wes Jamison) for the AGM, will addressing the question – “Is telling the farm story enough in this crazy world of YouTube and negative headlines?” Jamison is an Associate Professor of Public Relations at Palm Beach Atlantic University who will bring his expertise in public relations and political science to his presentation.

The second speaker Colin Siren, Vice President of Ipsos Agriculture & Animal Health will speak about the commissioned Canadian public attitudes survey on topics relating to food, farming, environment, and animal welfare. Siren’s presentation is expected to be interactive, which will include things like polling audience members throughout the talk.

In addition to the two featured speakers, Farm & Food Care will be launching its new young farmer special media outreach program, present the Farm & Food Champion Award, and have an election for its Board of Directors.

For more information about the AGM can be found on Farm & Food Care’s website - at www.farmfoodcare.org.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.