Keynote Speaker to Address How Farmers Can Share Their Story More Effectively
By Amanda Brodhagen, Farms.com
Farmers everywhere are being encouraged to share their story on social media – but are they effective?
Farm & Food Care, an Ontario based organization that seeks to build awareness and a greater appreciation for farming and food, will be tackling some consumer perception questions at its Annual General Meeting set for April 3rd, 2013.
The organization announced that its keynote speaker (Wes Jamison) for the AGM, will addressing the question – “Is telling the farm story enough in this crazy world of YouTube and negative headlines?” Jamison is an Associate Professor of Public Relations at Palm Beach Atlantic University who will bring his expertise in public relations and political science to his presentation.
The second speaker Colin Siren, Vice President of Ipsos Agriculture & Animal Health will speak about the commissioned Canadian public attitudes survey on topics relating to food, farming, environment, and animal welfare. Siren’s presentation is expected to be interactive, which will include things like polling audience members throughout the talk.
In addition to the two featured speakers, Farm & Food Care will be launching its new young farmer special media outreach program, present the Farm & Food Champion Award, and have an election for its Board of Directors.
For more information about the AGM can be found on Farm & Food Care’s website - at www.farmfoodcare.org.