Farmers wanted for industry survey

Feb 08, 2024

Respondents find out who the survey is for after its completion

By Diego Flammini
Staff Writer
Farms.com

A marketing solutions company is looking for farmers to participate in an industry survey.

“Homefield People & Strategy is conducting a research project on behalf of our client,” a pre-survey message says. “This Canadian-based client is interested in your experiences in the agricultural industry.”

Any farmer with a link to the survey can participate.

The survey asks respondents to input information like their age, crops grown, farm size and to list agronomic input companies.

Survey questions
Survey question examples (screenshot).

At the outset, participants don’t know who the survey is for.

But they can find out after they’ve submitted their responses.

This is done “to protect the neutrality of someone’s response,” Brynden Devenny, a spokesperson for Homefield People & Strategy, told Farms.com in an email. “That background, however, is revealed after someone has completed the survey.”

Producers who participate may also be eligible to receive a $10 McDonald’s gift card for their time.

Video: Home Grown Ontario Tulips

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With more than $1 billion in farmgate sales and over $650 million in annual exports—much of it centred in the Niagara region—Ontario growers are a major force in Canada’s floriculture industry. In fact, the province produces roughly 50% of all flowers grown in the country, serving a market of over 100 million consumers within a one-day drive.

It’s a powerful example of how strategic location, cross-border access, and strong production capacity come together to support both local agriculture and global markets ??

?? Watch as Andrew Morse, Executive Director of Flowers Canada, shares insights and the full story behind Ontario’s tulip industry and its thriving flower sector.