New multi-year partnership makes John Deere the Official Tractor of Major League Baseball
As the United States prepares to mark its 250th anniversary, two long-standing American institutions are joining forces. Deere & Company and Major League Baseball (MLB) have announced a new multi-year partnership that brings together agriculture, turf care, and America’s favourite pastime.
Through the agreement, John Deere becomes the Official Tractor of Major League Baseball, linking two legacy brands that have long been part of everyday American life. From farms and green spaces to neighbourhood backyards and professional ballfields, the partnership highlights the work that goes into maintaining the places where communities gather.
As part of the sponsorship, John Deere marketing assets across both digital and linear media will focus on the care, preparation, and consistency required throughout each baseball season. This includes the behind-the-scenes efforts involved in maintaining fields and landscapes across the country where the game is played.
“For nearly two centuries, John Deere has stood alongside the hard-working, dedicated people who care for the land and who build our communities,” said Jon Chase, John Deere’s head of turf and utility equipment.
“Now, through our partnership with Major League Baseball, we are able to celebrate America’s favorite pastime, America’s favorite teams, America’s favorite players, and the people who show up every day to build and grow America.”
The partnership will be brought to life through a new creative campaign developed by John Deere, designed to spotlight those who ensure that fields, parks, and properties are ready for play, work, and daily life. Both organizations emphasize that the relationship extends beyond branding to recognize the shared values rooted in stewardship and reliability.
Throughout the MLB season, the collaboration will feature a 360-degree multimedia advertising program.
This will include on-the-ground experiential elements at major league events, including the iconic 2026 MLB at Field of Dreams game in Dyersville, Iowa. The location holds particular significance, as it sits in the heart of John Deere country, where baseball tradition and agricultural heritage intersect.
The partnership will also be showcased during MLB All-Star Week in Philadelphia, Pennsylvania, continuing the effort to connect fans, communities, and the people who care for the spaces where baseball thrives.
“Baseball has always been deeply connected to America,” said Uzma Rawn Dowler, MLB Chief Marketing Officer and Senior Vice President, Global Corporate Partnerships.
“As we celebrate America’s 250th anniversary, partnering with John Deere brings together two brands that are truly woven into the fabric of this country. Deere represents the individuals who shape our communities where baseball is played every day and we are proud that we can celebrate the people who keep America moving forward.”
Additional details related to programming, community engagement, and in-stadium experiences will be announced throughout the year. Those interested in following the partnership can find updates and information by visiting JohnDeere.com/MLB.
Watch the promotional video below.