Rising scam alerts exhaust 86% of Canadians

Oct 01, 2024
By Farms.com

Survey reveals growing fatigue among Canadians against fraud

A new Interac cyber security survey highlights a troubling trend among Canadians - A high level of fatigue from continuous fraud attempts. According to the survey, 86% of Canadians report feeling overwhelmed by these attempts, which occur at least once a week for over half of the population.

The survey reveals that the fraud problem spans across all ages and regions, with the techniques used by scammers growing more sophisticated. Notably, 38% of Canadians have encountered scams where fraudsters used personal information to mimic trusted sources.

This increasing sophistication in fraud attempts is contributing to stress among consumers, which, in turn, makes them more susceptible to scams. The survey also indicates a growing empowerment among Canadians who are actively engaging in measures to protect themselves online.

Understanding the difference between digital fraud prevention and cyber security is crucial in this context. Digital fraud prevention focuses on identifying and avoiding online scams through best practices, while cyber security involves the use of technology to protect data and networks from unauthorized access.

Both digital fraud prevention and cyber security are essential in helping Canadians detect and stop fraudulent activities, ensuring personal information and identity credentials are safeguarded against misuse.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.