Aftenposten, a Norwegian newspaper, had a front-page article stating the Vinmonopolet (the government-owned wine monopoly) just received a large wine shipment. The problem was officials had run out of bottles for the wine. The story was believable in post-wartime society when bottles were in short supply.
The company was having a 75 per cent off sale and people could buy the wine tax-free, the article said. All people had to do was bring containers to put wine into. Long lines formed in front of the Vinmonopolet the next day as people prepared to get their buckets of wine at a huge discount.