Farms.com Home   Ag Industry News

When There is a Crisis There is Opportunity

Monsanto sees U.S. Drought as an Opportunity to Test Corn Yields

By , Farms.com

The drought that is plaguing across the Midwestern U.S. has many farmers in the region on edge. But as the old saying goes, in every crisis there is opportunity. Monsanto Co. is capitalizing on the less than desirable growing conditions to demonstrate that their seeds can withstand drought conditions creating a comparison between them and their competitors. Monsanto seeks to win over new customers who may see the company’s seeds outperforming their competitors.

Our genetics tend to do well in warm, dry conditions” says Hugh Grant, Chief Executive Officer for Monsanto Co.

The returns are already starting to trickle in. Monsanto’s third-quarter earnings climbed 35 percent, which surpassed predictions as corn seed rose to a record high. Since drought conditions became evident corn futures have surged 28 percent since June 15.The drought won’t impede on Monsanto’s advancement as it plans to invest in more tractor technology that uses data on seed varieties and soil conditions to boost yields. One can only hope that both farmers and agriculture companies will take the drought situation and turn it into an opportunity to be innovative. What else do they have to loose?


Trending Video

CEOs of the Industry: Dr. Jay Miller, The Maschhoffs

Video: CEOs of the Industry: Dr. Jay Miller, The Maschhoffs

CEOs of the Industry, we sit down with Dr. Jay Miller, CEO of The Maschhoffs, to explore his remarkable journey from veterinary consultant to executive leader at one of America’s largest family-owned pork production companies.

Dr. Miller shares how his outside-in perspective shaped his leadership approach, what it was like transitioning from advisor to CEO, and how he’s balancing the company’s proud multigenerational legacy with the need for transformation and innovation.

We dig into tough topics like navigating company contraction, reshaping culture for performance, and the critical role veterinary expertise plays at the executive level. Dr. Miller opens up about building a sustainable, modern pork business—not just environmentally, but operationally and culturally—and what it takes to attract and develop the next generation of talent in agriculture.

Looking ahead, he shares his five-year vision for The Maschhoffs and gives us a personal peek in the Fast Five round, where he reveals leadership insights, the best advice he’s received, and the three words that define The Maschhoffs in 2025.