When There is a Crisis There is Opportunity

Jun 28, 2012

Monsanto sees U.S. Drought as an Opportunity to Test Corn Yields

The drought that is plaguing across the Midwestern U.S. has many farmers in the region on edge. But as the old saying goes, in every crisis there is opportunity. Monsanto Co. is capitalizing on the less than desirable growing conditions to demonstrate that their seeds can withstand drought conditions creating a comparison between them and their competitors. Monsanto seeks to win over new customers who may see the company’s seeds outperforming their competitors.

“Our genetics tend to do well in warm, dry conditions” says Hugh Grant, Chief Executive Officer for Monsanto Co.

The returns are already starting to trickle in. Monsanto’s third-quarter earnings climbed 35 percent, which surpassed predictions as corn seed rose to a record high. Since drought conditions became evident corn futures have surged 28 percent since June 15.The drought won’t impede on Monsanto’s advancement as it plans to invest in more tractor technology that uses data on seed varieties and soil conditions to boost yields. One can only hope that both farmers and agriculture companies will take the drought situation and turn it into an opportunity to be innovative. What else do they have to loose?

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.