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How Checkoff Dollars Help NCBA Grow Demand

May 08, 2026

Video: How Checkoff Dollars Help NCBA Grow Demand

One key way the beef industry stimulates demand is through the work of the Beef Checkoff. The one dollar per head checkoff is divided among many great contractors who implement programs in areas like research, promotion, and consumer information.

How Checkoff Dollars Help NCBA Grow Demand

Drought To Drowning... It Won’t Stop (Illinois Farming)

We went from one extreme to the next. Couple months ago we were begging for rain and now we need it to stop so we can the the 2026 crop planted. Wish a rain one day and wish it away the next... In todays video we have all kinds of stuff. Spraying, planting, raining, field checking.... More ›

BEST TRACTORS of APRIL 2026

This Big Tractor Power video brings you my TOP 10 favorite tractor finds from filming out in the field during April 2026..... More ›

Big Green Egg Charcoal Holders

Content provided by Huckabones Equipment, Cobden Ontario Canada.... More ›

Inside Outside Underside - John Deere 1M 25 Evaluation

Closeup Hands On John Deere 1M 25 Evaluation. Comparison with 1025R. Is this tractor worth your money?... More ›

HORSCH - Maestro Downforce - Overview

Getting Downforce Right Makes the Difference In this video, our product manager explains what downforce means in the HORSCH system and why it plays a critical role in planting performance. From understanding the factors that influence downforce to properly setting it in the field, this wal... More ›

Tim Brannon Reflects on What's Made Him Successful

Tim Brannon reflects on life being a series of battles that must be strategically chosen and won. He discuss their agricultural career building and providing equipment to help feed the world, emphasizing agriculture's role in feeding humanity and the responsibility to serve others with faith, fr... More ›

UM-RAE - Bridging Innovation: Industry-Academic Collaboration

UM-Resources for Agricultural Engineering (UM-RAE) Webinar Series presents: "Bridging Innovation: Industry-Academic Collaboration"... More ›

Independent Seed, National Impact | On The Brink: Episode 9

A survey of 200 independent seed businesses reveals what Canada's seed sector actually contributes — and what it stands to lose. In this episode of On the Brink, Justin Funk, a third-generation agri-marketer, shares the findings of a national survey conducted in early 2026. The numbers refram... More ›

Latest on Cattle Industry Issues with NCBA CEO

Colin Woodall, CEO of the National Cattlemen's Beef Association, talks about some of the current issues facing the beef industry.... More ›

The Market Impact of Drought on Winter Wheat May Surprise You

Drought is shaping the outlook for winter wheat markets. In this Market Monitor segment, Todd Hubbs discusses how weather challenges may influence prices and what producers should watch moving forward.... More ›

Tracking Soil Health

With another planting season in our midst, soil health should be something producers are thinking about before seed hits the ground.... More ›

TrakWheel for Irrigation - #1 Airless Architected Wheel for Center Pivot Irrigation

TrakWheel for Irrigation is #1solution for center pivot irrigation systems. This architected wheel features a patented tire that literally works like a track! 1st in the industry 10-year warranty and 100% customer satisfaction. >> 100% airless. No punctures and downtime; >> Extended, lo... More ›

Understanding Tardive Dyskinesia with Michael Asbach

Tardive dyskinesia (TD) is a condition that causes sudden, involuntary movements of the face, body, or both. These movements can include blinking, grimacing, lip-smacking, or jerking motions of the arms, legs, or torso, and they are not within a person’s control.... More ›