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Why High Cattle Prices Still Aren’t Driving Herd Expansion

Jul 31, 2026

Record cattle prices haven't been enough to encourage widespread herd expansion in the U.S. White Oak Pastures owner Will Harris tells Paul Yeager that rising land prices, equipment costs, labor needs and industry consolidation continue to discourage investment.

Why High Cattle Prices Still Aren’t Driving Herd Expansion

Gudmundsen Sandhills Laboratory

If you're a cattle producer looking to learn about the latest research and management practices, you won't want to miss this year's Gudmundsen Sandhills Laboratory open house.... More ›

Cyclosporiasis Outbreak: How to Protect Yourself

Christi Evans, OSU Extension food safety specialist and registered dietician, discusses food safety amid the cyclosporiasis outbreak and offers tips on washing produce to lower your risk.... More ›

Why Collaboration Is the Key to a More Resilient Food System | AWC

What makes a food system truly resilient?

In this insightful discussion, Ebony Verbonic explains why agriculture cannot thrive when producers, processors, retailers, and other industry stakeholders operate in isolation.... More ›

AI in Agriculture: Why Human Expertise Still Matters Most | AWC

Will artificial intelligence replace farmers, agronomists, accountants, and agricultural professionals? According to this agriculture technology panel, the answer is no. In this discussion, industry leaders explore how AI and other emerging technologies are changing agriculture by helping ... More ›

John Barlow: Why Canada's Farmers Are Sounding the Alarm | AWC

Canadian agriculture is facing significant challenges, and the numbers are raising concern across the industry. In this presentation, John Barlow highlights rising farm debt, declining net farm income, increasing regulatory burdens, and the growing impact of red tape on Canadian farmers and a... More ›

Mariah Moen’s Journey to Leadership | AWC

When Mariah Moen was told, “This is no job for a woman,” she could have let the comment define her. Instead, she used it as motivation. In this inspiring talk, Mariah shares her journey from facing skepticism in a male-dominated industry to becoming Vice President of Industrial Sales at Uni-C... More ›

Why Are We Planting So Late…

My name is Michael Wendling, and I am proud to be a 6th-generation farmer carrying forward a family legacy that began in 1879 here in East Central Illinois. Today, our operation focuses on raising food-grade corn for Frito-Lay and also soybeans. While the tools and technology have evolved, ou... More ›

CASE IH 6160 Combine

video Big Tractor Power is out in the field with 348 hp 300 bu CASE IH 6160 Axial-Flow Combine harvesting wheat with a 30 ft FD230 Draper Head.... More ›

CLAAS DISCO 9300 DS | Finsterle GbR

👉 Find more information about CLAAS mower combinations and innovative agricultural technology here: disco.claas.com... More ›

Built To Move. Driven To Rescue. | Demco Farm Rescue

Built to Move. Driven to Rescue. is a partnership between Farm Rescue and Demco with one goal: helping farm and ranch families when they need it most. When illness, injury, natural disasters, or other unexpected hardships threaten an operation, Farm Rescue steps in with free planting, harvest... More ›

Designed for the Road. Made to Move. The New 6R

There s a constant pulse of energy out there, but inside the new John Deere 6R, everything feels different. With the new TLS Pro front axle and HCS cab suspension, the world beneath you smooths out. Ultraquiet comfort, precise ergonomics, confident steering and controlled braking create a drivi... More ›

Your Trailer Might Be Illegal (And You Don't Even Know It)

Are you pulling too much weight without even knowing it? In this video, we break down the #1 mistake trailer buyers make: assuming their truck's advertised towing capacity is the only number that matters. Just because your truck can handle the load doesn't mean your driver's license class, regis... More ›

Rodeo Roundup

The world's largest youth rodeo has been taking place this week right here in Lincoln.... More ›

Higher Canadian Tariffs Raise Concerns for U.S. Agriculture

Canada purchases billions of dollars in U.S. farm products each year, making it America’s second-largest agricultural export market.... More ›

ALA Engineering - Autonomous Feed Truck

As part of this year's event, ALA Engineering hosted a two-part field demonstration, giving attendees a firsthand look at some of the latest equipment and innovations. Our team was there to check it out.... More ›

Abandoned NEW John Deere Tractor | Will It Start?

Today we go on an adventure to rescue a NEW John Deere tractor that had been broken then left for dead. We can't wait to get it going again? We need your advice: where do we get a new engine for it? Should we go back for the FREE truck? Thank you for spending Fridays with us here on the farm... More ›

Making ag tech work for you

Ag tech is creating new opportunities on the farm, from biological innovations to practical tools that can support productivity, profitability and long-term growth. In this episode, hear from three AgTech experts on the latest developments, along with one farmer's approach to evaluating and adop... More ›

How Biological Seed Treatments Help UK Arable Crops Thrive in Challenging Seasons | Bryony Graham

Bryony Graham shares her experience from a family-run arable farm on the Essex-Hertfordshire border, where they grow wheat, oats, barley and beans across 300 hectares. In this video, Bryony discusses the benefits of Ympact biological seed treatment, highlighting improved early crop vigour dur... More ›

MP270 Post Mower | NEW Ventrac Attachment

A New Way to Maintain Fence Rows We're excited to introduce the Ventrac Post Mower, a unique attachment designed to transform one of the most time-consuming property maintenance tasks. Built exclusively for Ventrac, the Post Mower provides a faster, easier alternative to hours of string trim... More ›

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