Farms.com Home   News

AgCareers Highlights Pay as Hiring Priority

Apr 17, 2025
By Farms.com

Salary Info and Job Clarity Key to Hiring Success

AgCareers is committed to sustaining talent across the agriculture and food industries. Through its newly released 2024 Application Motivation Survey, the platform offers valuable insights into what motivates job seekers to apply and how employers can improve their hiring efforts.

The survey focuses on the ease and appeal of job applications. The main takeaway: salary matters most. “This means that employers could lose nearly 70% of potential applicants if they do not list a salary on the job posting,” added Bonnie Johnson, AgCareers' Marketing & Communications Manager.

Only 32% of candidates said they would consider applying to a job that did not include compensation details. Salary was also the number one factor influencing whether a candidate accepts a job or switches to a new opportunity.

Besides pay, the survey highlighted location and job description as the two most influential elements in job postings. Candidates commonly begin their search based on location and are more likely to apply when the role is clearly described.

An employer's brand and reputation also play a significant role. About 93% of candidates said a positive company image affects their decision to apply.

The report aims to help employers better attract skilled workers by refining job advertisements and improving transparency. This aligns with AgCareers’ mission to “Feed the World with Talent” by promoting diverse careers in agriculture and food.

For more insights and to download the full Application Motivation Survey Report, visit www.AgCareers.com.


Trending Video

Better Farming Ontario - Proudly Serving the World's Best Farmers for Over 25 Years

Video: Better Farming Ontario - Proudly Serving the World's Best Farmers for Over 25 Years


For over 25 years, Ontario Federation of Agriculture members have trusted Better Farming as a source for information to help them farm profitably, with insights and best practices for cash cropping, soil health, pest and weed control, livestock, and farm business management.

Watch this video to learn more about Better Farming and its relationship with producers across Ontario.

Message from Better Farming:

To our OFA farming readers, thank you for your time and your trust, for 25 years now. We look forward to continuing the journey with you.