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AGCO's Brands Win Red Dot Design Award 2018

 
AGCO, a global leader in the design, manufacture and distribution of agricultural machinery and solutions, has been awarded two Red Dot Design Awards for its IDEAL Combine and the Valtra A4 Series Tractors. The Red Dot Design competition is one of the largest and most respected design competitions in the world. More than 6,300 submissions from 59 countries entered this year's contest and were evaluated by a jury consisting of 40 independent design experts from around the globe.
“We are very honored to receive the Red Dot Design Award,” said Martin Richenhagen, Chairman, President & CEO, AGCO Corporation. “This recognition underlines our commitment to design, innovation and quality.”
 
The IDEAL combine and the Valtra A4 Series were both recognized in the category ‘Commercial Vehicles.’ IDEAL is a newly developed combine that unites brand-new designs and cutting-edge technologies to empower farmers across the world to be more productive and to feed a growing world population. The jury recognized this new generation of combine harvesters with a ‘Red Dot: Best of the Best’ Award for top design quality and ground-breaking design acknowledging IDEAL’s innovative features and its unique, elegant graphite livery. IDEAL’s benefits include ease of use and optimization of complex harvesting operations. It provides the efficiency, visibility and the comfort farmers need on the field. It is also the first high capacity combine with a narrow body. What is more, IDEAL offers full connectivity, a complete and automated adjustment, and real-time crop flow visualization.
 
Valtra’s 4th generation A Series is a completely newly designed tractor featuring a new technical design, a brand-new cab design and multiple chassis options. The new A Series also offers farmers further customization options to tailor to their specific needs and wishes. The Red Dot Design Award recognizes the high-design quality of the A4 Series tractor. Valtra has been inspired by the basic principles of Scandinavian design which is reflected in the clear lines of the exterior of its tractors. In addition, Valtra’s design work puts a strong emphasis on usability, ergonomics, safety, durability, serviceability and productivity of the tractor. This is not the first time for Valtra to be recognized at the Red Dot Design Awards: the successful AGCO brand was already recognized for its designs in 2016 and in 2017.
 
Martin Richenhagen continued, “AGCO’s strong research and development backbone enables our global brands to create new designs, functions and concepts that appeal to our global customer base. Winning the Red Dot Design Awards highlights AGCO’s commitment to be at the forefront of innovation. High-tech solutions like IDEAL and the Valtra A4 Series are shaping the future of agriculture.”
 
Source : AGCO

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The FCDC and AgSmart Bring Plant Breeding to a Wider Audience

Video: The FCDC and AgSmart Bring Plant Breeding to a Wider Audience

In the vast prairies of Alberta, Olds College’s Field Crop Development Centre (FCDC) stands as a beacon of innovation and research in the agricultural world. The institution has become a key player in advancing agricultural technologies and practices. The FCDC’s commitment to applied research has driven them to seek effective means of disseminating their findings and creating a positive impact on the farming community.

One such avenue that aligns with their mission is AgSmart, an event dedicated to showcasing cutting-edge agricultural technologies. The coming together of the FCDC’s annual Field Day and Ag Smart has proved to be a natural fit, fostering a synergy that benefits both parties and propels the agriculture industry forward. The FCDC Field Day took part in conjunction with AgSmart for the first time this week on Aug. 1-2 in Olds, Alta. FCDC Program Director Kofi Agblor and Olds College VP of Development Todd Ormann sat down for an interview with Marc Zienkiewicz to discuss the significance of the two events taking part together and what the future holds.

The Intersection of Research and Technology The essence of the FCDC lies in its dedication to plant breeding and new seed varieties, particularly barley and triticale. While conducting research is essential, it becomes meaningful when its benefits are shared with the wider community. This is where AgSmart steps in, providing a key venue for the FCDC to showcase their research. This union between research and technology creates a holistic and enriching experience for farmers, ranchers, and industry professionals, the pair said.

Seeds as Technology For the FCDC, the partnership with AgSmart goes beyond mere event collaboration. It is about creating an environment that bridges the gap between seeds and smart technology, Ormann said. The college believes that for technology to truly revolutionize agriculture, it must begin with a strong foundation — high-quality seeds. As the saying goes, “it all starts with a seed.” To demonstrate this critical aspect, the collaboration aims to showcase the seed value chain as an integral part of the smartphone.

The Birth of a Powerful Alliance The idea of joining forces emerged when staff realized the potential synergy between AgSmart and the FCDC Field Day. With just a few days separating the two events, a proposal was put forward to merge them. The marketing and communications teams from both sides worked seamlessly to ensure the essence of both events remained intact, creating a powerful alliance that leverages the strengths of each, Agblor said.

Driving Advancements in Breeding For Agblor, the partnership with AgSmart has tremendous potential to drive advancements in breeding and other technology. With technologies like drones and imaging becoming integral to phenotyping, breeding is no longer confined to vast fields to assess thousands of plants manually. Instead, it benefits from the data-rich insights brought about by smart technologies. These advancements make breeding more efficient, precise, and instrumental in shaping the future of agriculture.

Overcoming Challenges Together While the partnership between Olds College and Ag Smart has been a resounding success, there are challenges on the horizon. Securing stable funding for long-term breeding initiatives is crucial to sustain progress. The college is committed to navigating these challenges and investing in agriculture’s future sustainably, Agblor said.