The Canada Brand is getting a refresh.
The program was launched in 2006 by Agriculture and Agri-Food Canada (AAFC) to help agri-food businesses and associations promote their products on a global scale.
AAFC minister Marie-Claude Bibeau said Canadian food products enjoy an excellent reputation internationally.
“This updated brand will be a powerful tool for our Canadian agriculture and agri-food exporters in highly competitive markets,” Bibeau said. “They are a powerful driver of our economy, and we will continue to help them unlock new markets and opportunities.”
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