Agriculture Roundup for Tuesday February 14, 2023

The Canada Brand is getting a refresh.

The program was launched in 2006 by Agriculture and Agri-Food Canada (AAFC) to help agri-food businesses and associations promote their products on a global scale.

AAFC minister Marie-Claude Bibeau said Canadian food products enjoy an excellent reputation internationally.

“This updated brand will be a powerful tool for our Canadian agriculture and agri-food exporters in highly competitive markets,” Bibeau said. “They are a powerful driver of our economy, and we will continue to help them unlock new markets and opportunities.”