Agriculture Roundup for Tuesday February 14, 2023

Feb 15, 2023

The Canada Brand is getting a refresh.

The program was launched in 2006 by Agriculture and Agri-Food Canada (AAFC) to help agri-food businesses and associations promote their products on a global scale.

AAFC minister Marie-Claude Bibeau said Canadian food products enjoy an excellent reputation internationally.

“This updated brand will be a powerful tool for our Canadian agriculture and agri-food exporters in highly competitive markets,” Bibeau said. “They are a powerful driver of our economy, and we will continue to help them unlock new markets and opportunities.”

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Video: Democratizing Gene Editing - Pairwise’s Vision for the Future of Agriculture

Pairwise has built its business around an idea that runs counter to how many companies approach innovation: make transformative technology easier to access.

In this Seed World interview, CEO Tom Adams discusses why broader access to gene editing could speed crop improvement, expand innovation opportunities and help agriculture address emerging challenges. He explains why Pairwise believes no single company can solve all of agriculture's problems alone—and why making advanced breeding technologies available to more organizations could accelerate progress across the industry.

The conversation explores how consumer trust influences technology adoption, why innovations like pitless cherries and seedless blackberries matter beyond convenience, and how future crop improvements could help address labor shortages, automation, harvest efficiency and other production challenges. Adams also shares his perspective on what the industry may be underestimating about the next wave of gene editing innovation.

Watch the full interview to hear why Pairwise believes agriculture is approaching an important inflection point for gene editing, and why the pace of innovation over the next decade could surprise the industry.

Topics Covered:

o Democratizing agricultural innovation

o Consumer trust and technology adoption

o The business case for sharing innovation

o Expanding innovation beyond major crops

o Next-generation breeding technologies