California to have ‘very active black market for pork’

May 29, 2023

At the beginning of July, all pork products sold in California must meet Prop 12 requirements, unless efforts to delay—which are already happening—are successful. If unsuccessful, Steve Meyer, lead economist at Partners for Production Agriculture, told Global Hog Industry Virtual Conference (GHIVC) attendees that two channels of pork into the state will likely emerge: one that is compliant, and one that is not.

“It all depends on how effective they are at enforcing the law,” he said. “There’s going to be a very active black market in California for pork. It’s got a big border, and you can probably get it into small retailers.”

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Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.