California to have ‘very active black market for pork’

May 29, 2023

At the beginning of July, all pork products sold in California must meet Prop 12 requirements, unless efforts to delay—which are already happening—are successful. If unsuccessful, Steve Meyer, lead economist at Partners for Production Agriculture, told Global Hog Industry Virtual Conference (GHIVC) attendees that two channels of pork into the state will likely emerge: one that is compliant, and one that is not.

“It all depends on how effective they are at enforcing the law,” he said. “There’s going to be a very active black market in California for pork. It’s got a big border, and you can probably get it into small retailers.”

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Video: Genetics vs Genomics in Swine - Dr. Max Rothschild

In this episode of The Swine it Podcast Show Canada, Dr. Max Rothschild, Distinguished Professor at Iowa State University, explains how genetics and genomics have transformed swine production. He explores genomic selection, key gene discoveries, and the role of gene editing in improving disease resistance and productivity. Practical insights on litter size, meat quality, and industry adoption are also discussed. Listen now on all major platforms!

"Genetic improvement in swine production accelerated significantly once molecular tools enabled identification of DNA level variation influencing growth, reproduction, and meat quality across commercial populations."

Meet the guest: Dr. Max Rothschild / max-f-rothschild-b3800312 earned his PhD in Animal Breeding from Cornell University and has spent over four decades at Iowa State University advancing swine genetics and genomics. His research focuses on genetic improvement, disease resistance, and molecular tools for swine production. A leader in pig genome research, his work has shaped modern breeding strategies.