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California to have ‘very active black market for pork’

At the beginning of July, all pork products sold in California must meet Prop 12 requirements, unless efforts to delay—which are already happening—are successful. If unsuccessful, Steve Meyer, lead economist at Partners for Production Agriculture, told Global Hog Industry Virtual Conference (GHIVC) attendees that two channels of pork into the state will likely emerge: one that is compliant, and one that is not.

“It all depends on how effective they are at enforcing the law,” he said. “There’s going to be a very active black market in California for pork. It’s got a big border, and you can probably get it into small retailers.”

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Hogs: 2026 FCC Economic Outlook

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Rising prices and declining feed costs have boosted profitability in the hog sector. The recent implementation of voluntary country of origin labelling rules (vCOOL) in the U.S., however, complicates matters for Canadian producers. To learn more, read our blog post on the hog sector: https://www.fcc-fac.ca/en/knowledge/e... Join the FCC Economics team to learn about the sector trends and identify risks and opportunities in the 2026 economic environment.