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California to have ‘very active black market for pork’

At the beginning of July, all pork products sold in California must meet Prop 12 requirements, unless efforts to delay—which are already happening—are successful. If unsuccessful, Steve Meyer, lead economist at Partners for Production Agriculture, told Global Hog Industry Virtual Conference (GHIVC) attendees that two channels of pork into the state will likely emerge: one that is compliant, and one that is not.

“It all depends on how effective they are at enforcing the law,” he said. “There’s going to be a very active black market in California for pork. It’s got a big border, and you can probably get it into small retailers.”

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Industry–University Collaborations in Swine Research - Dr. Jordan Gebhardt and Matt Einarson

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In this episode of The Swine it Podcast Show, Dr. Jordan Gebhardt from Kansas State University and Matt Einarson from SAM Nutrition explore how academic–industry partnerships are driving innovation in swine nutrition. They share how collaborations support graduate training, create credibility, and translate research into practical strategies for producers. Discover real trial outcomes, sustainability initiatives, and why bridging science with industry is essential for the future. Listen now on all major platforms!

"The partnership with universities allows research to stay current, answering real questions that nutritionists and producers are asking today." - Dr. Jordan Gebhardt

Meet the guest: Dr. Jordan Gebhardt / jordan-gebhardt-9a6b4b120 , Associate Professor of Swine Production at Kansas State University, combines expertise in veterinary medicine and applied swine nutrition to improve herd health and productivity through research and student training. Matt Einarson / matt-einarson-7a00a123 , Vice President of Sales and Business Development North America at SAM Nutrition, brings more than two decades of leadership in global agribusiness, specializing in strategy, market development, and feed innovation.