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California to have ‘very active black market for pork’

At the beginning of July, all pork products sold in California must meet Prop 12 requirements, unless efforts to delay—which are already happening—are successful. If unsuccessful, Steve Meyer, lead economist at Partners for Production Agriculture, told Global Hog Industry Virtual Conference (GHIVC) attendees that two channels of pork into the state will likely emerge: one that is compliant, and one that is not.

“It all depends on how effective they are at enforcing the law,” he said. “There’s going to be a very active black market in California for pork. It’s got a big border, and you can probably get it into small retailers.”

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Swine Leaders Live | Episode Featuring Macie Reeb (AMVC Nutritional Services)

Video: Swine Leaders Live | Episode Featuring Macie Reeb (AMVC Nutritional Services)

Swine Leaders Live, host Jim Eadie sits down with Macie Reeb, Associate Swine Nutritionist at AMVC Nutritional Services, for a thoughtful conversation on leadership, nutrition, and the future of pork production.

Macie is an emerging leader in the pork industry, combining hands-on swine nutrition expertise with a strong passion for education, advocacy, and consumer outreach. From her experience in the Iowa Pork Leadership Academy—including representing pork producers on Capitol Hill—to her day-to-day work supporting swine operations, Macie shares insights on where the industry is headed and how the next generation is shaping its future.