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Canadian beef producers getting full access to Japanese market

Canadian beef producers got some good news Monday.

For the first time in two decades, Canadian processed beef will be welcome in Japan.

Canada will have full access to the Japanese market for the first time since 2003 when that country put restrictions on Canadian beef after the discovery of a case of mad cow disease in Alberta.

Japan previously loosened some restrictions in 2019, when it OK’ed imports of Canadian beef from cattle older than 30 months.

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Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

Video: Inside Pork’s Consumer Comeback Plan | WPX 2025 with Brian Earnest

At the 2025 World Pork Expo, Brian Earnest, Lead Economist for Animal Protein, spoke with Rachel Fishback about the growing opportunity for U.S. pork to reconnect with consumers.

He emphasized the need to refocus on taste, convenience, and consumer preference, noting that pork has fallen behind beef and chicken in domestic demand. With campaigns like “Taste What Pork Can Do,” the industry has a real shot at reshaping perceptions and boosting consumption at home.
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