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Canadian Roundtable for Sustainable Beef honoured with Ducks Unlimited Canada's first-ever Conservation Award of Distinction

The Canadian Roundtable for Sustainable Beef (CRSB) is a global leader in sustainability. From farm to fork, this group continues to introduce new ideas, push boundaries and drive innovation to advance Canadian agriculture. As one of Ducks Unlimited Canada's (DUC) most trusted partners, the CRSB also goes above and beyond in its efforts to support habitat conservation. In recognition of the CRSB's many contributions to land stewardship, it was named the deserving recipient of DUC's first-ever Conservation Award of Distinction.

The Conservation Award of Distinction celebrates outstanding leadership and supporting conservation actions that have resulted in significant, positive environmental impacts across the country. DUC presented the award to the CRSB at the Canadian Cattle Association's annual general meeting in Ottawa last week.  

"Canadian beef producers form one of the largest groups of conservationists on the landscape," says Kristine Tapley, DUC's national lead for sustainable agriculture. "Because of the actions of these land stewards, we are protecting grasslands, storing carbon, filtering our water and enhancing biodiversity in some of the most important areas of the country. We are proud to honour them and the extraordinary work of the CRSB through this award."

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From Conventional to Regenerative: Will Groeneveld’s Journey Back to the Land

Video: From Conventional to Regenerative: Will Groeneveld’s Journey Back to the Land

"You realize you've got a pretty finite number of years to do this. If you ever want to try something new, you better do it."

That mindset helped Will Groeneveld take a bold turn on his Alberta grain farm. A lifelong farmer, Will had never heard of regenerative agriculture until 2018, when he attended a seminar by Kevin Elmy that shifted his worldview. What began as curiosity quickly turned into a deep exploration of how biology—not just chemistry—shapes the health of our soils, crops and ecosystems.

In this video, Will candidly reflects on his family’s farming history, how the operation evolved from a traditional mixed farm to grain-only, and how the desire to improve the land pushed him to invite livestock back into the rotation—without owning a single cow.

Today, through creative partnerships and a commitment to the five principles of regenerative agriculture, Will is reintroducing diversity, building soil health and extending living roots in the ground for as much of the year as possible. Whether it’s through intercropping, zero tillage (which he’s practiced since the 1980s) or managing forage for visiting cattle, Will’s approach is a testament to continuous learning and a willingness to challenge old norms.

Will is a participant in the Regenerative Agriculture Lab (RAL), a social innovation process bringing together producers, researchers, retailers and others to co-create a resilient regenerative agriculture system in Alberta. His story highlights both the potential and humility required to farm with nature, not against it.