CCA Monitoring COOL Discussions In The US

Apr 13, 2021

There continues to be rumblings in the US around bringing back Country of Origin Labeling.

While there has been no formal discussions, R-CALF reportedly sent Agriculture Secretary Tom Vilsack a proposed draft bill to reinstate Mandatory Country of Origin Labeling.

During Vilsack's confirmation hearings in January, he referenced revisiting COOL if it could be done without the WTO slapping it down.

Canada and Mexico launched a successful WTO challenge of COOL, when it was implemented under the Obama administration, which resulted in the legislation being repealed in December 2015.

The CCA's Executive Vice President Dennis Laycraft says they're monitoring the situation closely.

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.