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CCA Monitoring COOL Discussions In The US

There continues to be rumblings in the US around bringing back Country of Origin Labeling.
 
While there has been no formal discussions, R-CALF reportedly sent Agriculture Secretary Tom Vilsack a proposed draft bill to reinstate Mandatory Country of Origin Labeling.
 
During Vilsack's confirmation hearings in January, he referenced revisiting COOL if it could be done without the WTO slapping it down.
 
Canada and Mexico launched a successful WTO challenge of COOL, when it was implemented under the Obama administration, which resulted in the legislation being repealed in December 2015.
 
The CCA's Executive Vice President Dennis Laycraft says they're monitoring the situation closely.
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CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.