Consumer Demand and Export Access to Shape Hog Prices Through 2026

Feb 23, 2026

A senior economist with Farm Credit Canada says consumer demand for pork — both at home and abroad — along with ongoing trade dynamics, will play a key role in determining hog prices through the remainder of 2026.

According to FCC’s newly released 2026 Hog Outlook, 2025 proved to be a solid year for Canadian and North American hog sectors, with 2026 expected to deliver similar stability. Strong consumer demand and relatively favorable market fundamentals are providing support, though trade-related uncertainties remain an important watch point.

Domestic Demand Supporting the Market

Justin Shepherd, Senior Economist with Farm Credit Canada, notes that pork has performed well at retail over the past several years. Compared to other proteins, pork has experienced lower price inflation over the past three to four years than beef and chicken, making it an attractive option for consumers.

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Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.