Dealer Opinions Vary on Potential Impact of Autonomy in Next 3 Years

Apr 11, 2024

A good number of dealers plan to invest in autonomy over the next 2 years, according to the 11^th annual Precision Farming Dealer Benchmark Study. 30% said they’re very likely to invest in autonomy and 39% said they’re somewhat likely. 17% said it’s somewhat unlikely they’ll invest in autonomy and 13% said it’s very unlikely.

The survey also asked, “How will autonomous machinery impact your dealership in the next 3 years?” Here’s how dealers across the U.S. and Canada responded:

“I don’t think it will have much impact on sales, but the next 3 years will be pivotal in learning how autonomous machinery can benefit customers in our area the most.”

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