Dealer Opinions Vary on Potential Impact of Autonomy in Next 3 Years

Apr 11, 2024

A good number of dealers plan to invest in autonomy over the next 2 years, according to the 11^th annual Precision Farming Dealer Benchmark Study. 30% said they’re very likely to invest in autonomy and 39% said they’re somewhat likely. 17% said it’s somewhat unlikely they’ll invest in autonomy and 13% said it’s very unlikely.

The survey also asked, “How will autonomous machinery impact your dealership in the next 3 years?” Here’s how dealers across the U.S. and Canada responded:

“I don’t think it will have much impact on sales, but the next 3 years will be pivotal in learning how autonomous machinery can benefit customers in our area the most.”

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.