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Deere’s FTC Settlement & the Future of Ag Tech Innovations

In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at John Deere’s settlement with the FTC and whether it’s a win or a loss for the OEM and dealers more broadly. In the Technology Corner, Noah Newman visits with Greg Olson of the Sand County Foundation to learn how they’re using sensors to measure the impact of soil health management systems. Also in this episode, we sit down for a one-on-one with the innovative Gregg Sauder and take a closer look at Sabanto’s work to move autonomy forward.

This episode of On the Record is brought to you by Associated Equipment Distributors — the leading association in North America for the equipment distribution industry.  

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Building Trust in Agriculture Through Better Storytelling

Video: Building Trust in Agriculture Through Better Storytelling

How do we tell the story of modern agriculture in a way that connects with consumers while staying true to the people who produce our food?

CLEAR Conversations, host Tracy Sellers sits down with Jennifer Shike, Editor and Brand Leader for Farm Journal's PORK, to discuss the evolving role of agricultural journalism, the challenges of communicating science, and why authentic storytelling matters more than ever.

From emerging sustainability initiatives and animal welfare to producer innovation and public perception, Jennifer shares her perspective on covering one of agriculture's most dynamic industries and the importance of building trust between farmers and the public.

Whether you're a producer, researcher, student, or simply interested in where your food comes from, this conversation offers valuable insight into the stories shaping the future of animal agriculture.