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Despite Disruptions, Dairy Keeps Going, And Growing

Another year, another flavor of COVID-related disruptions, this time the Omicron variant that’s spreading rapidly and disrupting schools and workplaces. But it isn’t 2020 all over again – too many lessons learned, too much resilience has been built up to see a full return to the massive economic and social dislocations of the past.

That’s especially true in dairy, where, despite all the marketplace challenges, demand has only kept growing.

The data don’t lie: Per-capita dairy consumption in the U.S. has been growing and is at the highest levels since 1960. Exports in 2021 are on pace for a record. We already knew that. Now, with last year’s retail sales data available, we can see that 2020’s gains in grocery-store purchases weren’t just a rechanneling of lost school and restaurant business toward at-home consumption. By comparing 2021 with 2019, we can see that dairy’s gains are built to last, according to data from industry researcher IRI.


Cheese is up. Butter, up. Yogurt and sour cream, up. Fluid milk declined as consumers shift toward dairy in other forms, but even that category had bright spots. Because grocery-store milk prices have increased, actual fluid-milk revenues rose nearly $900 million over the past two years. That’s actually a bigger gain than plant-based beverages, which saw sales of their more-expensive products rise only $513 million.

And fluid’s decline wasn’t uniform across all categories: Whole milk consumption increased 0.5 percent over the past two years and is now well-established as the most popular variety of conventional milk, showing that fluid milk is more popular when it tastes more like milk.

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Meet our Farm Families for a Personal Look at Life on a Manitoba Chicken Farm

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During this video you’ll meet two our wonderful Manitoba Chicken Producers farm families, and learn more about the connection of where our food comes from. Every farmer has a story to tell, and we’re excited to share the stories of two of our farm families. During this video you’ll be offered an up close and personal look at what life is like on these family-owned Manitoba chicken farms. Meet Jake and his family to learn about multigenerational farming and the pride taken in producing local, healthy food form Claudia and Michael.