Electric Equipment: Helping Our Customers Overcome Their Biggest Challenges

Dec 01, 2022

By 2026, John Deere will offer electric Compact Utility Tractors, commercial and residential mowers, Gator utility vehicles, and more than 20 models of construction equipment.

Why? Because our customers demand more from their equipment. They want:

Performance and reliability
Quieter, easier, and intuitive operation
Total cost of ownership advantages, including government incentives, where applicable
Reduced complexity and simplified maintenance
Technology enablement and scaling
Reduced C02e emissions

“We’ve started this journey to solve customer pain points and deliver value,” said Derek Muller, product manager for electrification. “With zero emission products, there are new assumptions customers have on what products will be capable of. They want that next generation user experience that we plan to deliver.”

Muller said John Deere customers are facing more challenges and market pressures than ever before.

"Whether it's our customers in agriculture or construction, they face similar challenges such as the lack of skilled labor, rising input costs, and tight deadlines," Muller noted. "Through our electric lineup of products, we'll look to solve for those by reducing operational and maintenance costs, delivering powerful and reliable performance, and intuitive operation."

What revolutionary impact will this have?

“It fundamentally will change how producers look at job steps,” Muller said. “The more producers reduce the cost of their operations, the more flexibility it gives them to make more passes in the field, essentially doing more with less. They can manage yield and plant health on a more frequent basis; enabled by the cost of that pass being so low. They are no longer exposed to fuel costs. Producers can focus on the health of the plants/animals, and truly optimize the material inputs such as fertilizers, chemicals, and feeds.”

Early in 2022, John Deere acquired majority ownership in Kreisel Electric, an Austrian company pioneering in immersion-cooled battery technology, which provides extended battery life, efficiency in extreme climates, modular design, and mechanical stability.

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Video: Why Port Infrastructure is Key to Growing Canada's Farms and Economy

Grain Farmers of Ontario (GFO) knows that strong, modern port infrastructure is vital to the success of Canada’s agriculture. When our ports grow, Ontario grain farmers and Canadian farms grow too—and when we grow, Canada grows.

In this video, we highlight the importance of investing in port infrastructure and how these investments are key to growing Ontario agriculture and supporting global trade. The footage showcases the strength of both Ontario’s farming landscapes and vital port operations, including some key visuals from HOPA Ports, which we are grateful to use in this project.

Ontario’s grain farmers rely on efficient, sustainable ports and seaway systems to move grain to markets around the world. Port investments are crucial to increasing market access, driving economic growth, and ensuring food security for all Canadians.

Why Port Infrastructure Matters:

Investing in Ports = Investing in Farms: Modernized ports support the export of Canadian grain, driving growth in agriculture.

Sustainable Growth: Learn how stronger ports reduce environmental impact while boosting economic stability.

Global Trade Opportunities: Improved port and seaway systems help farmers access new global markets for their grain.

Stronger Communities: Investment in ports means more stable jobs and economic growth for rural communities across Ontario and Canada.

We are proud to support the ongoing investment in port infrastructure and to shine a light on its vital role in feeding the world and securing a prosperous future for Canadian agriculture.

Special thanks to HOPA Ports for providing some of the stunning port footage featured in this video.