Expanding the agri-food industry is a priority on the prairies

Jan 05, 2023

The start of the new year is an opportunity to set new goals.

For the agriculture ministers in the prairies, investment and expanding the agri-food industry are top priorities.

Manitoba's Agriculture Minister Derek Johnson says by 2025 they're hoping to have $1.5 billion of investments and 1550 jobs added to the province, and he feels their protein strategy will be a key contributor.

"We're well on our way, we're right around 60 per cent of those goals. So that's, important to not take the foot off the gas, and ensure that we continue to attract protein processors like Roquette."

In Saskatchewan, Agriculture Minister David Marit points to the success the province has had in attracting Canola expansion, adding they've seen other interests connected to the oat sector.

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Video: Building Trust in Agriculture Through Better Storytelling

How do we tell the story of modern agriculture in a way that connects with consumers while staying true to the people who produce our food?

CLEAR Conversations, host Tracy Sellers sits down with Jennifer Shike, Editor and Brand Leader for Farm Journal's PORK, to discuss the evolving role of agricultural journalism, the challenges of communicating science, and why authentic storytelling matters more than ever.

From emerging sustainability initiatives and animal welfare to producer innovation and public perception, Jennifer shares her perspective on covering one of agriculture's most dynamic industries and the importance of building trust between farmers and the public.

Whether you're a producer, researcher, student, or simply interested in where your food comes from, this conversation offers valuable insight into the stories shaping the future of animal agriculture.