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Experts outline benefits, risk of retaining ownership

Tracking devices tell us everything from the number of steps we take to the amount of calories we consume to the hours of restful sleep we get at night. That data provides valuable information to those who are seeking it.

While the collection mechanisms are different, tracking data on cattle after they leave the ranch can offer beneficial information to cow-calf producers, said the experts at the Kansas State University Beef Cattle Institute on a recent Cattle Chat podcast.

“One of the best ways to get performance information on the calves after they leave the ranch is to retain ownership of them through the finishing phase,” Phillip Lancaster, beef cattle nutritionist, said in a news release.

Lancaster explains that with this system, the beef producer assumes the expenses through cattle feeding, and the cattle are managed as a separate group than others in the feedyard. Producers can learn the rate of gain and feed efficiency of the cattle that are managed that way.

He said electronic identification via an ear tag allows cattle to be tracked through the finishing phase and provides carcass information post-harvest.

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Genomic Technologies and Public Trust - Dr. Ellen Goddard

Video: Genomic Technologies and Public Trust - Dr. Ellen Goddard


In this episode of The Swine it Podcast Show Canada, Dr. Ellen Goddard, Professor Emerita at the University of Alberta, discusses public acceptance of genomic technologies in pork production. She explains why disease resistance is viewed positively, how labeling affects trust, why farmers remain highly credible messengers, and how communication can shape consumer confidence around gene editing. Listen now on all major platforms!

"Not providing information is a choice that can affect long-term public trust."

Meet the guest: Dr. Ellen Goddard / ellen-goddard-11541138 is Professor Emerita at the University of Alberta and an agricultural economist. Her work focuses on consumer behavior, trust, livestock sectors, and public attitudes toward food technologies. She also specializes in economic modeling for pork, beef, and dairy systems. Learn more from Dr. Ellen Goddard on the Swine in Canada Podcast Show, available on all major platforms.