Farms.com Home   Farm Equipment News

CNH Industrial Takes Minority Stake in EarthOptics

Soil sensing tech helps farmers get more from their land and give back to it.

CNH Industrial announces a minority investment in the US-based ag tech company EarthOptics through its Ventures arm.

EarthOptics’ proprietary sensor technology precisely measures the health and structure of soil through a combination of ground-based sensors, satellites, physical soil samples, machine learning models and agronomic expertise. By providing such a wide range of soil data, this technology enables farmers to better manage their land and enhance its value. Insights can help them drive multiple improvements from increasing crop yield to reducing fertilizer application, and assessing their farm’s carbon impact, to name a few key areas.

This funding – part of EarthOptics’ Series B investment round – will help to further build out their sensor suite’s hyper-accuracy capabilities to boost acreage growth and bring greater savings. It will also allow the company to scale cooperation with service providers (agronomists, crop consultants and trusted third party advisors) for data insights.

CNH Industrial will begin a pilot testing phase of EarthOptics’ soil sensing technology through our Case IH brand in 2023. Commercial plans will be the subject of future announcements. The goal of this technology is to accelerate our work in tillage automation and provide greater agronomic insights for customers.

Source : Farm Equipment

Trending Video

Proud To Be A Farmer - Home In The Heartland

Video: Proud To Be A Farmer - Home In The Heartland


This video is dedicated to the heart and soul of our nation—those families who rise with the sun, who pour their sweat and love into the land, and who keep the backbone of this country standing strong. Inspired by their dedication, this song, Proud To Be A Farmer Home In The Heartland, is a tribute to their unyielding spirit. Thank you to all who’ve supported this channel and shared in this journey—together, we celebrate the heritage that makes us who we are. The importance of farmers must never be forgotten.