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Lessiter Media Ag Division Named Finalist for 5 Awards

Farm Equipment and Ag Equipment Intelligence are among four Lessiter Media publications which are regional finalists in the American Society of Business Publication Editors’ 2025 Azbee Awards of Excellence. No-Till Farmer and American Farriers Journal also were named finalists. 

Farm Equipment is a finalist in the Feature Series category for the Boots on the Ground series, the Special Issue or Supplement category for the September Shortline Edition and in the Special Section category for the Dealership Minds — Vanderloop Equipment project that appeared in the October/November 2024 issue. 

Ag Equipment Intelligence was named a finalist in the Data Journalism category for its 2025 Dealer Business Outlook & Trends Report, an excerpt of which appeared in the January 2025 issue of Farm Equipment. It is among good company in this category, with two other Lessiter Media publications being named finalists as well — No-Till Farmer for its 2024 Benchmark Report and American Farriers Journal for its farrier business practices survey, Farriers Cut Costs as Gross Income Drops

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Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

Video: Winter Service Inspections for John Deere Equipment - The FarmCast Ep64

The FarmCast, host Troy Randall speaks with Doug Luedke, Vice President of Service, and Davin Peterson, Executive Vice President of Aftermarket at 21st Century Equipment, to discuss the importance of proactive service and how it helps farmers reduce downtime during their busiest seasons. The conversation focuses on the Winter Service Inspection Program, a comprehensive approach designed to keep equipment running at peak performance and limit costly in-season breakdowns through preventative maintenance and expert technician support.

Doug and Devin explain how 21st Century Equipment’s service teams have evolved to meet the needs of today’s connected machines. With more technology and data integrated into modern equipment, technicians now play a vital role in both mechanical repairs and precision ag support. Through advanced diagnostics, machine monitoring, and John Deere’s Expert Alerts, they can identify and address potential issues before they become major problems—saving customers valuable time, money, and frustration.

Throughout the discussion, the team shares real-world success stories demonstrating how proactive inspections and customer-focused service help maximize uptime and efficiency for every operation. Whether it’s a large tractor, combine, or small mower, the goal remains the same: to provide trusted, reliable support that helps farmers and landowners stay productive and confident in their equipment year-round.