Lockwood® First U.S. Dealership of Belgian’s AVR Equipment

Apr 23, 2026

LOCKWOOD® Manufacturing is proud to announce a new distribution partnership with AVR Machinery, a leading Belgian manufacturer of innovative potato equipment. LOCKWOOD will serve as AVR’s official distributor in North Dakota and Minnesota, with planned inventory available directly through LOCKWOOD’s North Valley Equipment dealership in Grafton, ND. LOCKWOOD is AVR’s first official U.S. based dealer.

“We are excited to be able to offer this collaboration with AVR to our growers in the region,” said Darren Demers, manager and regional salesman for North Valley Equipment. “AVR’s innovation and industry knowledge of potato equipment is a strong addition we’re proud to offer our LOCKWOOD growers.”

AVR is a Belgian family business that boasts over 175 years of industry experience with a mission to help growers work more sustainably and efficiently. AVR’s handling and piling equipment will be available through North Valley Equipment, with plans to expand the product lineup.

Source : Farm Equipment

Video: Getting Started with FieldOps™

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In this video, we’ll walk through the essential steps to set up and begin using New Holland FieldOps™, including account creation, connecting your equipment, and establishing accurate field boundaries. Learn how FieldOps brings your machines, fields, and teams together into one connected platform—helping improve efficiency, streamline workflows, and support better decision-making in the field.

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Field boundaries are the foundation of accurate data and precision farming. Setting them up correctly helps improve machine performance, guidance accuracy, and overall operational efficiency across your operation.