Tractor Market Revenue in U.S. Declines 17% in January

Mar 13, 2025

Tractor market data from January, 2025 shows a 17 percent decline in revenue in the U.S., while Canadian revenue increased 15 percent, according to analysis by Constellation dealership software companies. Credit: Constellation Dealership Software

Throughout the U.S., Constellation’s report detailed monthly revenue by region and the data shows the largest decrease was experienced in the Midwest (-31%) followed by the West (-18%), and the Northeast (-16%), while the Southwest saw a 6% increase.

For its part, Canada experienced 15% growth from January 2023 to January 2024, growing from a 50% decline in November and 22% decline in December, 2024.

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Video: Fendt Testimonial | Fendt 726 Vario Gen7 | Peter Watson Jones Ltd.

What happens when a farm buys its first Fendt? For Peter Watson Jones Ltd, the Fendt 726 Vario Gen7 has exceeded expectations from day one. For Jack, Farm Manager at Peter Watson Jones Ltd in North Shropshire, UK, the Fendt 726 Vario Gen7 wasn't just another tractor purchase. It was the farm's first experience with the Fendt brand.

Operating across a 1,200-acre arable farm alongside a 250,000-head broiler enterprise, the business has evolved significantly over the last decade, moving to a straight arable system with fewer staff and machines. Since arriving on the farm, the Fendt 726 Vario has established itself as the main drilling and cultivations tractor, earning its place through performance, versatility and efficiency. Whether it's handling large-scale cultivations or working with a new 4.5m strip-till drill, the tractor continues to impress.

Jack highlights its excellent manoeuvrability, operator comfort and ability to deliver strong pulling power at low engine speeds. The result? Outstanding fuel efficiency without compromising performance. Reliability has also been a key factor, with dependable backup from the team at TR Machinery helping to keep the tractor working when it matters most.

?? Watch as Jack shares why the Fendt 726 Vario Gen7, the farm's first Fendt, has made such a strong impression and become an integral part of their operation.