Canada’s leading voice and champion for mental health in agriculture has named its newest Executive Director.
Merle Massie will lead the Do More Agriculture Foundation (DMAF).
Massie brings a dual perspective, both personal and professional, to lead DMAF, drawing from her experience at the Canadian Centre for Rural and Agricultural Health and as an active grain farmer at Massie Panoramic Farm in west-central Saskatchewan.
Massie said she is committed to improving mental health outcomes for agricultural producers throughout Canada.
“I’ve been an avid supporter of Do More Ag and its mission since its inception, because I know firsthand the difficulty in meeting mental health needs in rural spaces,” she said. “I am beyond energized to be asked by the board to take the reins at Do More Ag and guide it on the continued journey of good disruption for better mental health right across the Canadian agriculture industry.”
A distinguished researcher and author, Massie combines academics with community engagement to bring sustainable change. Her vision as executive director is to ensure DMAF continues to foster and grow an agriculture industry where mental health is supported, prioritized, and normalized.
The transition follows the successful tenure of former executive director Megz Reynolds, during which DMAF made significant progress in forging partnerships and advancing mental health awareness.