Farmers encouraged to participate in Canada’s Agriculture Day

Canadian Farmers are being encouraged to begin planning to engage with the food consuming public during Canada’s Agriculture Day observance.

 

Canada’s Agriculture Day celebration, scheduled for February 11th, is a national observance designed to draw the attention of consumers to all things agricultural.

 

Clinton Monchuk, the Executive Director of Farm and Food Care Saskatchewan, encourages farmers to be involved by posting on social media using the hash tag #cdnagday.

 

It’s interesting. There was just a study done with the Canadian Centre for Food Integrity that was released back in November last year. They indicated that only nine percent of Canadians had a good understanding about farming practices but yet 60 percent wanted to know more about what farmers are doing. I think there is a very large audience that is interested in seeing what we’re doing on our own farms and ranches.

 

These different events that we have give that opportunity to engage with consumers and I think if all of us do a little bit of this, to talk about food and farming, the more knowledgeable consumers are then about our farming practices. If you go to agriculturemorethanever.ca, there’s going to be a little section that you can actually click on Canadianagday.ca. It brings up different resources that everybody can use, different pictures, graphics, different ideas that you can use to post about the food that you’re growing, all again with the effort to get out there and tell more of your story.

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.