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Grower Satisfaction, Geographic Fits Drive Americot Expansion

By Jim Steadman
 
Mike Tyler of Lamesa, TX, farms in Andrews, Dawson and Gaines Counties. He’s relied on NexGen varieties for several years, especially NG 3406 B2XF – his “go-to variety.” But he has also been impressed with the “4-Series” of NexGen varieties he has recently tried.
 
“NG 4601 B2XF and NG 4689 B2XF have both done very well on my farms,” said Tyler. “And I really liked the vigor, plant size and drought tolerance of NG 4777 B2XF this year. It’ll be on some of my dryland and irrigated acres next year, because I believe it’s a fit for both.
 
“I also planted some NG 3780 B2XF on June 22 on some acres where cotton failed early in the season,” he added. “It did well. I really like the look and fit of that variety, too.”
 
It’s this type of grower satisfaction and response that has helped move Americot and its NexGen brand of varieties into a solid number two position in cottonseed market share. According to the 2018 Cotton Varieties Planted report, Americot’s NexGen varieties were planted on 30.7% of U.S. upland acres this year, including more than 42% of the acres in the Southwestern states.
 
“To have three of the top five planted varieties and five of the top ten in 2018 is something that has never happened in Americot’s history,” said Brad Littlefield, Americot product manager. “That shows the depth and breadth of our portfolio, and it makes me excited moving forward.”
 
The workhorse of the NexGen product line is still NG 3406 B2XF, a mid-to-early variety that has shown consistent yield and quality performance across the Cotton Belt, evidenced by its ranking as the top planted variety in the U.S. in 2016 and a solid number two in both 2017 and 2018.
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