Laurent Letzter appointed Managing Director
After already eight years on the Canadian market LEMKEN Canada has now been transformed from a subsidiary who acts as broker between mother company and dealers to an import corporation that works on its own account. Laurent Letzter, who has been heading the subsidiary since 2010 has been appointed Managing Director. Alongside with this transformation LEMKEN Canada Inc has moved into new premises in St-Hyacinthe (Quebec) which also include a warehouse enabling the spare parts supply for whole Canada.
LEMKEN Canada looks back at a continuous growth due to a consequent market development. Mainly with its cultivators and compact disc harrows, the brand is represented in all provinces where professional farming is possible. That made Canada one of the top five export countries for the German farm machinery manufacturer. Laurent Letzter moved 2008 from France to Canada to promote European farm machinery. With his passion for tillage products and his ability to adapt to cultural differences he has been the motor behind the positive business development. As Managing Director, he aims at making LEMKEN the dealer’s favorite supplier.
The new site in St. Hyacinthe comprises 15.000 SF. With 11.200 SF, the warehouse provides the capacity to ensure the spare parts supply for whole Canada. The still growing team on site consists of seven people including a Parts Manager and a Regional Service manager in order to provide the optimal service quality to farmers and dealers. Sales representatives in the different regions all over Canada form the link between local customers and the company.
Image 1: The team of LEMKEN Canada in the new warehouse with Ralf Bornemann, Export Manager from the German mother company (extreme left) and Managing Director Laurent Letzter (extreme right)
Source : Lemken