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Living High on the Hog: NC State Strengthens North Carolina Swine

The work day is not over when James Lamb clocks out from his job as an environmental specialist with Prestage Farms. Instead of going home, it’s time to head over to his hog farm in Sampson County.

He checks on the pigs in his two barns, ensuring they have plenty of feed and water, inspects the lagoon, and examines the spray field that fertilizes his five acres of crops. He reviews transportation schedules to see when animals will be coming and going.

These tasks, though, do not feel like work.

“This is my refuge,” he said. “When I’m off the clock and I come down here it’s usually just me and the pigs, my dogs, and nature. The farm is my favorite place to be. It doesn’t feel like work. It’s like when you’re a kid and you can’t wait to get out of school ’cause you’re going to change clothes and go out to play.”

Part of the good feeling comes from knowing he is helping feed the state, the country, and the world.

Feeding Communities and Economies
Pork is North Carolina’s second largest agricultural commodity, with a $10 billion economic impact. 

“It’s a major source of employment and income,” said Kelly Zering, NC State Extension specialist in agricultural and economic resources. “Not just for farmers, but the processing plants, the places that are cooking ham and bacon, packaging products and shipping them. It supports businesses that aren’t necessarily on the farm or in the community. The genetics businesses, the pharmaceutical businesses, engineering, materials and trucking, moving the products out of state.”

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CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Video: CEOs of the Industry, A Conversation with Daniel Rivest, President & CEO, Olymel

Swine Web’s CEOs of the Industry series welcomes Daniel Rivest, President & CEO of Olymel, for a wide-ranging conversation about leadership, the future of Canadian pork, and the opportunities ahead for one of North America’s largest pork and poultry processors.

Rivest discusses his journey to the CEO role, his leadership philosophy, and his early priorities at Olymel. The conversation explores the company’s strategic direction, its relationships with producers, and how Olymel is positioning itself for long-term growth and competitiveness.

The discussion also tackles some of the biggest issues facing Canadian pork production today, including labor availability, global competition, animal health, trade and export markets, automation, and the growing potential of artificial intelligence throughout the food production system.

Topics include:

• Daniel Rivest’s path to becoming President & CEO of Olymel

• Olymel’s current position and strategic direction

• The outlook for Canadian pork production

• Building stronger relationships with producers

• Global trade and key export markets

• Automation, innovation and artificial intelligence

• Leadership lessons and opportunities for the next generation

The conversation concludes with a Fast Five, giving viewers a more personal look at Rivest’s leadership approach and his vision for Olymel’s future.