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Living High on the Hog: NC State Strengthens North Carolina Swine

The work day is not over when James Lamb clocks out from his job as an environmental specialist with Prestage Farms. Instead of going home, it’s time to head over to his hog farm in Sampson County.

He checks on the pigs in his two barns, ensuring they have plenty of feed and water, inspects the lagoon, and examines the spray field that fertilizes his five acres of crops. He reviews transportation schedules to see when animals will be coming and going.

These tasks, though, do not feel like work.

“This is my refuge,” he said. “When I’m off the clock and I come down here it’s usually just me and the pigs, my dogs, and nature. The farm is my favorite place to be. It doesn’t feel like work. It’s like when you’re a kid and you can’t wait to get out of school ’cause you’re going to change clothes and go out to play.”

Part of the good feeling comes from knowing he is helping feed the state, the country, and the world.

Feeding Communities and Economies
Pork is North Carolina’s second largest agricultural commodity, with a $10 billion economic impact. 

“It’s a major source of employment and income,” said Kelly Zering, NC State Extension specialist in agricultural and economic resources. “Not just for farmers, but the processing plants, the places that are cooking ham and bacon, packaging products and shipping them. It supports businesses that aren’t necessarily on the farm or in the community. The genetics businesses, the pharmaceutical businesses, engineering, materials and trucking, moving the products out of state.”

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Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Video: Season 7, Episode 1: Managing Risk and Seeing Opportunities in U.S. Pork Production

Today’s episode features three guests discussing the similarities and differences between pork production in the United States and Brazil, along with strategies for managing risk in today’s industry while recognizing and acting on opportunities. First, Dr. Anne Caroline de Lara, executive manager of live pig production at Seara Alimentos, a JBS company in Brazil, is joined by Dr. Matthew Turner, head of operations for JBS Live Pork. Together, they discuss how labor, climate and ventilation challenges vary between Brazil and the United States, while underscoring their shared commitment to raising healthy pigs. They also point to lessons producers in both countries can take from one another’s systems and on-farm experiences. Then, Brady Reicks, risk manager at Reicks View Farms, shares his perspective on risk management, drawing from his background in markets and his transition into farming. He discusses how protecting margins varies by operation and offers practical approaches producers can use to make marketing and business decisions with greater confidence rather than hesitation.

Both conversations were recorded at recent industry events focused on swine livability, including the International Conference on Pig Livability and Iowa Swine Day.