Margins selling cattle have shrunk by one-third over time

Ranchers have lost one-third of their share in the retail beef dollar since 1970.

A dissection of who shares the retail dollar indicated the beef producer  received 64 per cent of the dollar in 1970, slipping to 41 per cent by 2022.

“The packer share hasn’t changed much” at 1.2 per cent,” said Dr Melanie Morrison, founder of Saskatoon-based BetterCart Analytics.

The retailer doubled market share at the produce’s expense, going from 23 per cent in 1970 to 48 per cent last year.