Massey Ferguson awarded innovation prize at Italy’s Fieragricola Show

Jan 31, 2018

Massey Ferguson has added further to its trophy cabinet with the award of a Silver Leaf for its new MF 3700 tractors in the Innovation Awards presented at Italy’s Fieragricola Show for agricultural technologies.

These brand-new MF 3700 specialist tractors are aimed at vineyard, fruit, orchard and hill farmers. The prize was awarded by the expert jury for the machine’s front-axle suspension and new multi-function hydraulic joystick which groups the clutch, transmission and implement functions into one easy control.

The Fieragricola Innovation Awards 2018 (Premio Innovazione 2018) are

staged by Veronafiere, the show’s organisers, in collaboration with L’Edizioni L’Informatore Agrario, a key publisher of agricultural magazines. In selecting the award- winners, the expert jury considers innovation and originality, the impact on environmental and economic sustainability, product quality improvement and product functionality.

“We are thrilled to receive a Silver Leaf award,” says Gianluca Gherardi, Massey Ferguson National Sales Manager, and Italy. “With models dedicated to each specialist farming category, the new MF 3700 Series features top quality, straightforward machines, providing high performance, superb fuel efficiency, extreme comfort and versatility.”

With widths extending across the line-up from 1.0m to 2.2m, the new 75-105hp MF 3700 Series features five ranges: V (Vineyard), S (Special), F (Fruit), GE (Ground Effect - low profile) and the WF (Wide Fruit). The Wide Fruit version is a brand-new model with a wider chassis for greater stability, making it also ideal for hillside vineyards and livestock farms with sloping fields

The MF 3700 Series was also a Finalist in the Tractor of the Year 2018 Awards.

Source : Massey Ferguson

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.