Farms.com Home   News

National Pork Board Study Defines China’s Growing Need For Protein

A new report from the National Pork Board digs into the growing short- and long-term protein needs facing China and how U.S. pork can position itself to meet that demand. The new report, Pork 2040: China Market Assessment, also reveals the impact that African swine fever (ASF) is having on both China’s short- and long-term protein needs and how the Chinese pork industry and supply chain will change as a result.

The research study was conducted by Gira, a global research firm, using Pork Checkoff dollars and funds from the U.S. Department of Agriculture Foreign Agricultural Services Emerging Markets Program (EMP). It outlines critical insights that exporters of U.S. pork can use now to position themselves for long-term success in the Chinese market.

“Pork is a critical part of the Chinese diet with per capita consumption nearing 88 pounds* per person per year,” said Norman Bessac, vice president of international marketing for the Checkoff. “This report will help exporters position U.S. pork as the supplier of choice, thereby building value for all U.S. pork producers.”

According to the report, pork consumption in China peaked in 2014 and will continue to see a slow decline as the Chinese population grows to its highest level in 2030. As the availability of other proteins – specifically fish, chicken and beef – increases along with increased disposable income, consumers will look to diversify center-of-the-plate protein options.

According to the research, U.S. pork is poised to help fill the urgent short-term protein needs that ASF is creating in China due to the decrease in China’s domestic pig population. However, by 2025 Chinese pork production will have rebounded, and farms will have had time to rebuild and become more modern. The report outlines key steps that pork exporters can take now to increase exports to China in the short-term and defines a strategy to meet long-term demands. A few highlights from the report include:

  • Short-term – With the current ASF outbreak, the U.S. export industry will need to work hard to capitalize on the potential market share it can garner. The demand in the short term will be for pork cuts, variety meats and carcasses. Exporters also should use the benefit of time to build loyalty with both Chinese processors and consumers.
  • Long-term – As 2025 approaches and Chinese domestic production rebounds, Chinese pork will replace most of the import growth seen during the ASF outbreak. However, U.S. exporters can use these next five years to build customer relationships, value around their products and to differentiate themselves as a preferred supplier in the long-term.
     
Click here to see more...

Trending Video

Pork Industry Priorities - Dr. Brett Kaysen

Video: Pork Industry Priorities - Dr. Brett Kaysen


In this episode of The Swine it Podcast Show, Dr. Brett Kaysen, senior vice president of producer and state engagement lead at the National Pork Board, outlines a bold strategy for the pork industry's future. He explores how national and state collaborations are strengthening the U.S. pork supply chain, why swine health must take center stage, and the importance of youth involvement for long-term sustainability. Hear how leadership, strategy, and grassroots action are shaping tomorrow’s industry. Listen now on all major platforms!

"It’s all about driving demand, partnering with our states, and making for a healthier swineherd."

Meet the guest: Dr. Brett Kaysen / brett-kaysen-b2a970108 serves as senior vice president of producer and state engagement lead at the National Pork Board. With a Ph.D. in Animal Sciences from Colorado State University, his leadership spans academia, industry, and youth development. From advancing swine sustainability to leading grassroots collaborations, Dr. Kaysen brings over 20 years of insight to the pork sector.