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National Pork Board welcomes 4 new officers for 2023-2024 team

The National Pork Board elected four new officers for the 2023-2024 term beginning July 1.

NPB's 15-producer board of directors represent the 60,000 U.S. pig farmers who pay into the Pork Checkoff – a program funding research, promotion and education efforts for the benefit of the whole industry. The board allocates Pork Checkoff funds to address producer priorities, outlined in the producer-led annual planning process, to build trust and add value for U.S. pork and pork products.

Pennsylvania pork producer Bob Ruth was elected to serve as the president of NPB. Ruth currently serves as the senior vice president for Clemens Food Group after working for Country View Family Farms for more than 20 years. He is also an active member of the Pennsylvania Pork Producers Board of Directors, PennAg and Pennsylvania Farm Bureau.

"I am deeply honored to be selected by my peers as president for the next year," Ruth said. "We are all committed to serving our fellow producers by providing the best return possible on their Pork Checkoff investments. I know this is a difficult time in our industry, but I want our producers to know we don't take it lightly and we will continue to work tirelessly on their behalf to help educate, promote and conduct research showing consumers pork is a great source of sustainable protein."

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Interview with Dr. Jayson Lusk: Market Impact of the Global Adoption of PRRS-Resistant Pigs

Video: Interview with Dr. Jayson Lusk: Market Impact of the Global Adoption of PRRS-Resistant Pigs

What is the economic impact of adopting the PRRS-resistant pig for farmers in the U.S.?

In this exclusive interview, Dr. Jayson Lusk, Dean of Agriculture at Oklahoma State University, shares insights from his latest research on the market impact of PRRS-resistant pigs.

Insights include:

•What happens to the global market if farmers in the U.S. adopt the PRRS-resistant pig

•The risks of not adopting the technology

•The ways pork producers can remain competitive against other proteins


This could be a pivotal moment for the pork industry – both for improving animal welfare and for enhancing the viability of pork producers.