New Holland Extends Curling Canada Partnership and Serves as 2018 Canadian Juniors Tournament Title Sponsor

Jun 23, 2017

New Holland has extended its partnership with Curling Canada for another four years, commencing with the upcoming 2017-2018 Season of Champions curling season. In addition, New Holland assumes the exclusive title sponsorship for the Canadian Juniors tournament, renamed the New Holland Canadian Juniors, taking place Jan.

13 through Jan. 21, 2018, in Shawinigan, Québec. A world leader in the manufacturing and selling of agricultural and construction equipment, New Holland joins other power-brand title sponsors, such as Tim Hortons, Ford, Home Hardware, Scotties and World Financial Group, in the Season of Champions’ annual schedule.

“As part of our brand’s relationship with the sport of curling and support of Canadian customers, we’re pleased to extend our existing sponsorship with Curling Canada for another four years,” said Bret Lieberman, Vice President of New Holland North America. “We are proud to partner with an organization that is committed to developing and promoting one of the nation’s most popular sports of true skill and tradition.”

“We are also helping grow youth involvement in the sport by hosting Cheryl Bernard’s School of Rocks curling camp in Alberta, the New Holland Prairieland Curling Camp in Saskatchewan and the New Holland Provincial Elementary School Curling Championships in Ontario,” added Doug Warrener, Director of Growth Initiatives for New Holland Canada.

A strong supporter of curling in Canada, New Holland extended its partnership and title sponsorship following the successful agreement with Curling Canada that originated in the summer/fall of 2013 when New Holland sponsored the Roar of the Rings Curling Competition in Winnipeg, Manitoba. Following the Roar of the Rings Curling Competition, New Holland signed a three-year promotional agreement with Curling Canada in summer 2014, which garnered a positive response by New Holland customers and dealers in the Canadian market.

“We’re ecstatic that New Holland has expanded its reach into curling by taking on title sponsorship of the Canadian Juniors,” said Katherine Henderson, Chief Executive Officer of Curling Canada. “Ever since New Holland joined the Curling Canada family as an Official Partner in 2015, they’ve become a significant presence at our events, and we’re truly grateful for their commitment to our sport, and to our country’s young curling stars.”

Partnering with Curling Canada gives New Holland an opportunity to connect with customers and show its spirit across Canada. The title sponsorship will position the New Holland brand as a pre-eminent supporter of the sport nationwide, while giving back to rural communities by providing them with Season of Champions coverage throughout the 2017-2021 curling seasons.

Source : New Holland

Video: Will the 2025 USDA December Crop Report Be a Market Mover/Surprise?

Historically, the USDA December crop report is a non-event or another dud report as the USDA reserves any final supply changes to the final report in January of the following year in this case 2026. But after the longest U.S. government shutdown in history at 43 days and no October crop report will they provide more data/surprise and make an exception?
Our China U.S. soybean purchase tracker is now at 26.6% or a total of 3.2 mmt but for traders it’s taking too long to unfold.
The final Stats Canada production report was bearish canola and wheat projection a record crop in both (it adds to the global glut of supplies) and bullish local corn and soybean prices in Ontario/Quebec thanks to a drought. It will not help the fund flow short-term, the USDA may need to offset it?
A U.S. Fed interest rate cut of another 25-basis point next Wednesday (probability 87.1%) could help fund flow and sentiment in stock and ag commodities into year end.
More inflows into Bitcoin this past week saw prices rebound back above 90,000 with support at 82,000 and resistance at 96,000.
A V-shaped bottom in cattle suggest the lows are in after Mexico reported another new world screwworm case. Lower weights, seasonal demand and higher U.S. beef select/choice values with a continued closure of the Mexican border to cattle will result in a resumption of higher cattle futures into yearend.
Australia is expected to produce its 3rd largest wheat crop ever at 36 mmt adding to the global glut of supplies.
Reports of ASF in hogs in Spain the largest pork exporter in Europe could see the U.S. win more pork export business long-term.
If the rains verify into next week of 3-5 inches for Brazil it would go a long way to fixing the dry regions from the last 2-months, but the European weather model has been wrong for the past 2-months!
Natural gas futures are surging to the 3rd price count as frigid hold temps set in.
CDN $ is also surging to end the week on a very resilient economy and better employment numbers suggesting no interest rate cuts next week.
Finally, the CFTC report showed funds were net buyers of soybeans but sellers of corn, canola and wheat. In real time the funds have gone back to selling as they take some profits.