New Market Access For Canadian Live Cattle To The Philippines

Oct 22, 2018

Canadian Beef Breeds Council Executive Director, Michael Latimer, says the Philippines isn't a large market, but it does add value.

"I think what it really does is it shows there's a lot of trust and faith in our genetics, and in our live cattle, from the international community. I think that's really where we get excited when we start seeing nontraditional markets looking for the genetics our producers work really hard to raise and provide the best quality beef in the world."

Latimer says they're not sure which breed will be the most popular for export yet.

"Certainly it's a lot warmer in the Philippines, so they'll need some cattle that are able to adapt to that climate. It depends on the meat characteristics that their people are looking for or the management conditions. We'll be eagerly awaiting to see what the Philippines are looking for."

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Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.