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NMPF, Idfa Seek To Fix Wic Proposal That Would Decrease Access To Dairy’s Nutrients

Representing dairy farmers, cooperatives, and processors, the National Milk Producers Federation (NMPF) and the International Dairy Foods Association (IDFA) issued the following joint statement in response to USDA’s proposed changes to the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) released today:

“It is unfortunate for WIC participants that the proposed rule would decrease access to dairy products and the unique nutrient profile they provide, especially considering the current Dietary Guidelines for Americans (DGA) note that a staggering nearly 90 percent of the U.S. population does not consume enough dairy to meet dietary recommendations. At a time of rising food costs and high food insecurity, we should focus on increasing access to a wide variety of healthful, nutrient-dense, and affordable foods, including both fresh produce and dairy products. It’s disappointing that the proposed rule would limit WIC family purchasing power for nutritious dairy foods, particularly at a time like this.

“WIC is central to helping ensure pregnant women, new mothers, infants, and children have access to the nutrients needed for growth and development at the critical life stages surrounding pregnancy, birth, and early childhood. The vast body of nutrition science demonstrates that nutritious dairy products like milk, yogurt, cheese, and cottage cheese are especially important in the diets of women, infants, and children. Dairy is a source of 13 nutrients, including three of the four nutrients of public health concern as noted by the DGA, which is why dairy has always played a significant role in the WIC program.

“NMPF and IDFA commend USDA for suggesting approaches to make the nutrient-dense food provided by the WIC program more accessible, including expanded options for yogurt and cheese varieties and for proposing WIC participants be able to purchase these dairy products in a wider variety of product package sizes that are more commonly found in grocery stores. We also applaud USDA for its continued commitment to nutritional equivalency in substitute products, rejecting those that do not provide an equivalent nutrition package, as recommended by the DGA.

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CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

Video: CEOs of the Industry – Rob Brenneman, CEO of Brenneman Pork

“From Pork Production to Performance Nutrition: A Candid Conversation with One of the Industry’s Most Unconventional Thinkers”

CEOs of the Industry, we sit down with Rob Brenneman, the visionary behind Brenneman Pork, for an unfiltered, in-depth conversation on leadership, survivability, nutrition, and the future of pig farming.

Rob shares how a deep-rooted commitment to **health—both animal and personal—**drives his philosophy and decision-making. From reshaping pork nutrition and advocating for the return of well-marbled, flavorful pork to confronting the ongoing battle with PRRS and other health threats, Rob’s insights reflect decades of hands-on experience and bold innovation.

Key themes include: Nutrition Reimagined: Why the industry went off course—and how Brenneman Pork is leading change by prioritizing gut health, fat quality, and real performance.

Health & Survivability: Rob’s take on biosecurity, disease management, and the systems and protocols that protect both pigs and profitability.

Well-Marbled Pork as Premium Protein: The science, consumer insights, and culinary feedback behind Rob’s mission to reintroduce pork as a premium, flavorful protein.

Sustainability & Farm Culture: How Brenneman Pork balances environmental responsibility with day-to-day positivity and resilience.

Generational Impact: Strategies to attract, inspire, and retain the next wave of pork producers with pride and purpose.

Plus, a fast-paced finale where Rob shares his top pork pick, leadership lessons, and what he’d change overnight in the industry.

Whether you're a producer, nutritionist, policymaker, or future leader, this episode offers a masterclass in where pork production is headed—and how visionaries like Rob are shaping it.