After a year-long process that put grower voices front and centre, the Ontario Fruit and Vegetable Growers’ Association (OFVGA) has released its new strategic plan, outlining how the organization will advocate, collaborate, and deliver value for members through 2030.
The plan provides a clear roadmap for how OFVGA will respond to growing pressures on Ontario’s fruit and vegetable sector — from labour and regulatory challenges to climate risk, food security, global competition and more — while strengthening our role as the trusted voice of edible horticulture in our province.
The process
Just as important as the plan itself is how it was developed, so here’s a summary of how we got here.
Throughout 2025, OFVGA’s board and member organizations were actively engaged in shaping the strategy through a series of facilitated sessions led by external consultants. Growers, commodity leaders, and policy committee chairs were asked what was working, where the gaps were, and what OFVGA needed to prioritize to remain effective and relevant in a rapidly changing environment.
Click here to see more...