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'Phone in one hand, beer in the other': High-tech automation is giving farmers more time

Anyone visiting Don Badour’s cow-calf operation in the last 18 months will have noticed his cattle sporting some spiffy orange bling around their necks.

The bovine baubles aren’t just for looks, however. They’re part of a sophisticated virtual fencing system that helps the Lanark County farmer monitor and track his herd’s movement and wellbeing.

Badour is quite pleased with the investment — and so are the cows.

“I thought that the cows might be not too happy with them on, but we put them on, they gave their heads one or two shakes, and that's it,” Badour said during a panel discussion at the 2026 Northern Ontario Ag Conference, hosted by the Northern Ontario Farm Innovation Alliance in Sudbury Feb. 6-7.

“They've come to realize they're there. So we haven't had any trouble with the cows rejecting them.”?

?Made by the New Zealand company Gallagher, the eShepherd neck bands weigh about eight pounds each and are powered by solar-charged batteries. They run on GPS and the system is operated all through a smartphone app or computer.

In the app, the farmer’s land shows up as a virtual map, with each cow represented by a coloured dot. The farmer draws out a paddock onscreen, directing the movement of their herd. They can see where an animal is at any time, change a paddock's parameters to shift grazing, or pick up on potential problems, as when an animal remains in one spot for too long.

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Evolution of Beef Cattle Farming

Video: Evolution of Beef Cattle Farming

The Clear Conversations podcast took to the road for a special episode recorded in Nashville during CattleCon, bringing listeners straight into the heart of the cattle industry. Host Tracy Sellers welcomed rancher Steve Wooten of Beatty Canyon Ranch in Colorado for a wide-ranging discussion that blended family history and sustainability, particularly as it relates to the future of beef production.

Sustainability emerged as a central theme of the conversation, a word that Wooten acknowledges can mean very different things depending on who you ask. For him, sustainability starts with the soil. Healthy soil produces healthy grass, which supports efficient cattle capable of producing year after year with minimal external inputs. It’s an approach that equally considers vegetation, animal efficiency, and long-term profitability.

That philosophy aligned naturally with Wooten’s involvement in the U.S. Roundtable for Sustainable Beef, where he served as a representative for the Colorado Cattlemen’s Association. The roundtable brings together the entire beef supply chain—from producers to retailers—along with universities, NGOs, and allied industries. Its goal is not regulation, Wooten emphasized, but collaboration, shared learning, and continuous improvement.