VANCOUVER, British Columbia -- Pasha Brands Ltd. ("Pasha") (CSE: CRFT) (OTC: CRFTF) (FSE: ZZD), Canada's largest craft cannabis brands organization, expects nation's first micro-cultivator harvest next month.
While the large-scale licensed producers continuing to experience pressure in the market, Pasha's approach looks to solve both industry and consumer issues by bringing small-scale growers into the legal marketplace. Pasha has signed supply agreements with over 100 micro-cultivator applicants, including the first five micro-cultivators licensed by Health Canada. North 40 in Saskatchewan, Hearst in Ontario, and Canandia in BC are all expected to harvest before the end of December.
"Craft" is a word often thrown around in this new industry, but it is one that Pasha embodies through meaningful relationships with some of the country's most recognized brands. But what makes cannabis "craft" has less to do with reputation and more to do with the care and attention to detail with which these plants are cultivated.
"To me, craft cannabis is about quality over quantity, and a more individualistic approach to cultivation," said Jamie Shaw, Chief Communications and Culture Officer at a Pasha Brands. "It's the whole reason our model exists, allowing the grower to stay autonomous and avoiding large plant-to-grower ratios. This allows them to function independently and ensures a move away from big-box, cookie-cutter production," she added.
The Founder of North 40 Cannabis, Gord Nichol, explains the mindset this way, "Having Pasha's support has allowed me to focus on the plant and give it the attention required to bring out the very best in it. The market is ready for hand-crafted cannabis products and Pasha's experience is a vital resource in helping us deliver the goods."
Pasha remains committed to bringing small farmers to market and expects the first legal micro-cultivated dried cannabis to hit store shelves by early 2020.
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