PIC makes strategic investment in SwineTech

Nov 30, 2022

HENDERSONVILLE, Tenn. PIC (Pig Improvement Company) is excited to announce it has made a strategic minority investment in SwineTech, a farm management solutions company. As part of the investment, PIC and SwineTech will develop a strategic relationship to explore and advance the continued development of innovative products and approaches for improving the predictability and efficiency of swine production.

“Throughout our 60 years, we have been driven to increase customer success by delivering ever-improving genetic potential and providing service and support to enable our customers to be the most successful pork producers in the world,” says Matt Culbertson, PIC global product development director. “We are motivated to help identify and support the development of additional tools like SwineTech’s innovative PigFlow product that utilize new technology and fresh ideas to further enable our customers to predictably, efficiently and consistently realize genetic potential. We look forward to the relationship and cooperation with SwineTech.”

The partnership is proof of the two companies’ commitment to the swine industry.

“SwineTech is committed to helping pork producers worldwide provide the very best care for pigs,” says Matthew Rooda, CEO and co-founder. “Inspired by human health, we created a novel workforce and swine management platform that enhances the producer's ability to ensure consistent and compliant care by equipping their people with the right information to be successful. Naturally, PIC was the clear progression towards providing producers with a more holistic approach to pig care to help maximize the herd’s genetic potential.”

Source : PIC.com

Video: What Really Drives Meat Quality in Pork? - Dr. Yan Huang

In this episode of The Swine it Podcast Show Canada, Dr. Yan Huang from University of Arkansas explores how genetics, nutrition, and stress management shape pork quality. He explains how molecular pathways influence fat deposition, muscle growth, and meat flavor while balancing production efficiency. Listen now on all major platforms!

"The most important driver of pork quality. Feed plays a very important role in the meat quality."

Meet the guest: Dr. Yan Huang / yan-huang-77829421 is an Associate Professor in Nutritional Skeletal Muscle Biology at the University of Arkansas. With academic experience across China, South Korea, and the United States, his work focuses on the genetic and molecular regulation of muscle growth and fat deposition in swine. His research connects genetics, nutrition, and pork quality to improve production efficiency and consumer satisfaction.