Farms.com Home   News

PIC makes strategic investment in SwineTech

HENDERSONVILLE, Tenn.  PIC (Pig Improvement Company) is excited to announce it has made a strategic minority investment in SwineTech, a farm management solutions company. As part of the investment, PIC and SwineTech will develop a strategic relationship to explore and advance the continued development of innovative products and approaches for improving the predictability and efficiency of swine production.

“Throughout our 60 years, we have been driven to increase customer success by delivering ever-improving genetic potential and providing service and support to enable our customers to be the most successful pork producers in the world,” says Matt Culbertson, PIC global product development director. “We are motivated to help identify and support the development of additional tools like SwineTech’s innovative PigFlow product that utilize new technology and fresh ideas to further enable our customers to predictably, efficiently and consistently realize genetic potential. We look forward to the relationship and cooperation with SwineTech.”

The partnership is proof of the two companies’ commitment to the swine industry.

“SwineTech is committed to helping pork producers worldwide provide the very best care for pigs,” says Matthew Rooda, CEO and co-founder. “Inspired by human health, we created a novel workforce and swine management platform that enhances the producer's ability to ensure consistent and compliant care by equipping their people with the right information to be successful. Naturally, PIC was the clear progression towards providing producers with a more holistic approach to pig care to help maximize the herd’s genetic potential.”

Source : PIC.com

Trending Video

CEOs of the Industry: John McIntire, Partner at Pike Pig Systems

Video: CEOs of the Industry: John McIntire, Partner at Pike Pig Systems

CEOs of the Industry, Jim sits down with John McIntire, Partner at Pike Pig Systems, one of the most quietly impressive 26,000-sow operations in the U.S. John shares how he grew from operator to partner, how Pike built a people-first culture with long-tenured managers, and why they’re committed to weaning bigger, stronger pigs at 25+ days.

John breaks down how Pike stays efficient in a tough economic environment, the power of their shareholder-owned farm model, and how their work with PIC and a 240-head boar facility drives genetics and health outcomes. He also opens up about the innovations Pike adopts — and how they decide what’s truly valuable versus industry hype.

From Prop 12 and labor challenges to trade, consumer expectations, and sustainability, John chooses a hot-button issue and shares how Pike is preparing for the future. The episode closes with a rapid-fire “Fast Five” — mindset, leadership, daily habits, and three words that define Pike Pig Systems in 2025.

If you want a look inside a people-driven, purpose-driven, quietly elite pork system, this is an episode you won’t want to miss.