By Bruce Cochrane.
The President of HyLife says a planned expansion of the company's Integrated Pork Production and Processing System will help meet a growing international demand for pork, especially in Japan and China.
HyLife markets pork products to over 23 countries with its more prominent markets being China, Japan, Canada, the U.S. and Mexico.
This week HyLife announced plans to expand and modernize its Neepawa pork processing plant and add supporting production infrastructure including a new feed mill and new finishing barns to increase output to meet a growing demand for product.
HyLife President Claude Vielfaure says the company has grown its markets all over the world, especially in Japan and China.
Claude Vielfaure-HyLife:
Japanese consumers really understand the quality and the taste of pork and they like buying more branded product and understanding that.
We've been there for years.
Our product is considered one of, if not number one imported pork in Japan.
We've just opened a restaurant in September, the HyLife Pork Table.
We want to do further branding with the HyLife Pork logo in connection with the restaurant and the meat that we have in the retail stores and start the co branding of our product with the HyLife Pork logo on it.
The China market is something where we've established ourselves.
We established our sales office of meat in Shanghai.
We've, over the years, been able to build a good customer base that buys our product week in and week out.
That has grown significantly in the last two years, especially because China has liquidated so many millions of sows and China has really increased demand for product going into China.
Vielfaure is confident the demand for pork and protein around the world will continue to grow as the population grows creating opportunity for protein producers.
He says HyLife will continue to bring added value to its products like it is doing in Japan with its restaurant and branding.
Source: Farmscape