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Planning could lessen impact of urban sprawl

Pick any state and you are likely to find examples of urban sprawl, where farmland is being converted into subdivisions and industry.

And those examples are not just found around large metropolitan areas such as Kansas City, Chicago, St. Louis and Des Moines. Ag land is disappearing around other growing cities throughout the Midwest.

A report written in 2022 from the American Farmland Trust suggests this trend is likely to continue. In the report, the organization said from 2001 to 2016, the U.S. lost or compromised 2,000 acres of farmland every day. If the trend continues, another 18.4 million acres will be converted between 2016 and 2040. That is roughly the size of the state of South Carolina.

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Building Trust in Agriculture Through Better Storytelling

Video: Building Trust in Agriculture Through Better Storytelling

How do we tell the story of modern agriculture in a way that connects with consumers while staying true to the people who produce our food?

CLEAR Conversations, host Tracy Sellers sits down with Jennifer Shike, Editor and Brand Leader for Farm Journal's PORK, to discuss the evolving role of agricultural journalism, the challenges of communicating science, and why authentic storytelling matters more than ever.

From emerging sustainability initiatives and animal welfare to producer innovation and public perception, Jennifer shares her perspective on covering one of agriculture's most dynamic industries and the importance of building trust between farmers and the public.

Whether you're a producer, researcher, student, or simply interested in where your food comes from, this conversation offers valuable insight into the stories shaping the future of animal agriculture.