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PLF technologies can benefit swine industry stakeholders beyond the farm

Producers can use data from precision livestock farming technology to work more efficiently and better care for their animals. But the benefits don't stop there. Veterinarians, food companies, government officials, scientists, animal welfare groups and grocery stores can also use this data. It could help them be more transparent, follow government regulations and make the swine industry more responsible and efficient. The role of PLF in enhancing transparency and efficiency is crucial, making stakeholders feel more informed and efficient in their roles.

Today, consumers want to know more about how their food is produced. The technology could help food processors and retailers show that pigs are raised ethically and sustainably. One example is blockchain technology, which allows producers to track food safety and quality from farm to store. Blockchain makes the food supply chain more dependable when combined with existing tracking systems. It could help consumers trust the production process of the pork products they buy. Retailers can use data from PLF—such as an animal's lifetime health records and production history—integrated with blockchain to enhance product labeling and provide consumers with transparent, traceable farm-to-fork information. The emphasis on public trust and data security in PLF is crucial, making stakeholders feel more secure and confident in the technology.

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Experiences in Marketing Beef in Ontario

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Birgit Martin of Martin Farms shares her experience in marketing beef in Ontario through direct to consumer sales and other opportunities under her family's Pure Island Beef brand. This presentation is from the Thunder Bay Field Day held by NOFIA (Northern Ontario Farm Innovation Alliance) in September 2025.