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Pork Industry Vision Task Force Release Four Recommendations For Checkoff And NPPC

Effective Jan. 1, 2023, the Pork Checkoff rate was reduced by 5 cents to $0.35 per $100 of value. This change is a result of a resolution passed by voting delegates at the 2022 National Pork Industry Forum.

Pork Checkoff payments are collected for all pigs sold with a change of ownership. This includes sales of weaned pigs, breeding age animals and at the final market destination. The Pork Checkoff is mandated by the Pork Promotion, Research, Consumer Information Act.

The rate change was a recommendation of the Pork Industry Vision Task Force – a group of 19 leaders from NPB, NPPC and various state associations – to ensure the pork industry’s long-term success.

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CEO’s of the Industry | John Prestage – Prestage Farms

Video: CEO’s of the Industry | John Prestage – Prestage Farms

Leadership, Legacy & the Future of Pork and Poultry

CEO’s of the Industry, Jim Eadie sits down with John Prestage, CEO of Prestage Farms, one of the largest family-owned pork and poultry companies in the United States.

From its beginnings under founder Bill Prestage to its evolution into a multi-state, vertically integrated protein company, this conversation explores what it takes to scale responsibly while staying rooted in family values.

John shares how Prestage Farms balances growth, culture, and innovation across both pork and poultry, and how leadership transitions within a family business can strengthen — not dilute — a company’s mission.