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Pork Industry Vision Task Force Release Four Recommendations For Checkoff And NPPC

Effective Jan. 1, 2023, the Pork Checkoff rate was reduced by 5 cents to $0.35 per $100 of value. This change is a result of a resolution passed by voting delegates at the 2022 National Pork Industry Forum.

Pork Checkoff payments are collected for all pigs sold with a change of ownership. This includes sales of weaned pigs, breeding age animals and at the final market destination. The Pork Checkoff is mandated by the Pork Promotion, Research, Consumer Information Act.

The rate change was a recommendation of the Pork Industry Vision Task Force – a group of 19 leaders from NPB, NPPC and various state associations – to ensure the pork industry’s long-term success.

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Trade Uncertainty and Pork Growth - Cam Dahl

Video: Trade Uncertainty and Pork Growth - Cam Dahl


In this episode of The Swine it Podcast Show Canada, Cam Dahl, General Manager of Manitoba Pork Council, discusses how trade uncertainty affects growth across Canadian pork production. He explains why CUSMA, market diversification, non-tariff barriers, access to capital, labor needs, and producer advocacy all matter as the industry plans for investment, exports, and long-term competitiveness. Listen now on all major platforms!

"Trade uncertainty makes access to capital difficult when producers and processors are ready to invest and grow."

Meet the guest: Cam Dahl / cam-dahl-58115832 is the General Manager of Manitoba Pork Council. He has extensive leadership experience across Canadian agriculture, including Cereals Canada, the Canada Grains Council, Manitoba Beef Producers, and the Canadian Grain Commission. His work focuses on policy, advocacy, trade, business development, and strengthening market opportunities for Canadian producers. Learn more from Cam Dahl on The Swine it Podcast Show Canada, available on all major platforms.