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Pork Industry Vision Task Force Release Four Recommendations For Checkoff And NPPC

Effective Jan. 1, 2023, the Pork Checkoff rate was reduced by 5 cents to $0.35 per $100 of value. This change is a result of a resolution passed by voting delegates at the 2022 National Pork Industry Forum.

Pork Checkoff payments are collected for all pigs sold with a change of ownership. This includes sales of weaned pigs, breeding age animals and at the final market destination. The Pork Checkoff is mandated by the Pork Promotion, Research, Consumer Information Act.

The rate change was a recommendation of the Pork Industry Vision Task Force – a group of 19 leaders from NPB, NPPC and various state associations – to ensure the pork industry’s long-term success.

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CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.