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Prop 12 and the Farm Bill: Hank Wurtz Speaks Out on the Future of Animal Welfare in Swine Production

Hank Wurtz, a prominent advocate for animal welfare, has emerged as a key voice in the ongoing debate over California’s Proposition 12 and its potential repeal through the Farm Bill. Wurtz argues that Prop 12 represents more than just regulations; it reflects consumer demand for humane practices. For many in the swine industry, repealing Prop 12—through the proposed EATS Act in the Farm Bill—could undermine both the investments already made and the ethical advancements in animal welfare.

Wurtz emphasizes that Prop 12 compliance, while costly, has positioned certain swine producers for success in premium markets that prioritize humane treatment. He warns that removing state-specific standards would destabilize producers who adapted to meet consumer expectations. Additionally, he believes that repealing Prop 12 could slow down efforts for nationwide welfare improvements and make it more difficult for producers to meet varying regional demands.

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CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

Video: CEOs of the Industry – International Edition Michael Agerley | Partner, IQinAbox

In this CEOs of the Industry – International Edition, we sit down with Michael Agerley, Partner at IQinAbox, to explore how data is reshaping the future of pig production.

After more than 20 years as a veterinarian, Michael shares his unique perspective on the shift from hands-on animal care to data-driven decision making across the pork value chain.

We dive into:

• How better data is improving real on-farm decisions

• The biggest opportunities still untapped in pig production

• How Europe is leading (and where it’s still lagging) in tech adoption

• The role of AI and smart systems in the next 5–10 years

• Why trust, leadership, and practical application matter more than ever

This conversation bridges veterinary insight, technology, and real-world farming, offering a clear look at where the industry is headed—and what it will take to get there.