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Prop 12 Exacerbates Tough Economic Time For Pig Farmers

California Proposition 12 creates significant challenges and market uncertainty for pig farmers across the country and has far-reaching implications beyond the pork industry, the National Pork Producers Council (NPPC) notes in its third quarter pork industry economic update. 

“The U.S. pork industry is incredibly important not only to agriculture but to the entire U.S. economy,” Scott Hays, NPPC president and pork producer from Missouri, explains in a release. “As producers face an unprecedented economic environment caused by dynamic market conditions and exacerbated further by California Proposition 12, our industry is incredibly resilient as demonstrated by generations of farm families who continue to take pride in producing affordable, nutritious protein for consumers.” 

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CEOs of the Industry: Dr. Jay Miller, The Maschhoffs

Video: CEOs of the Industry: Dr. Jay Miller, The Maschhoffs

CEOs of the Industry, we sit down with Dr. Jay Miller, CEO of The Maschhoffs, to explore his remarkable journey from veterinary consultant to executive leader at one of America’s largest family-owned pork production companies.

Dr. Miller shares how his outside-in perspective shaped his leadership approach, what it was like transitioning from advisor to CEO, and how he’s balancing the company’s proud multigenerational legacy with the need for transformation and innovation.

We dig into tough topics like navigating company contraction, reshaping culture for performance, and the critical role veterinary expertise plays at the executive level. Dr. Miller opens up about building a sustainable, modern pork business—not just environmentally, but operationally and culturally—and what it takes to attract and develop the next generation of talent in agriculture.

Looking ahead, he shares his five-year vision for The Maschhoffs and gives us a personal peek in the Fast Five round, where he reveals leadership insights, the best advice he’s received, and the three words that define The Maschhoffs in 2025.